Rafael Henrique
@rafaelhenrique
I plan and optimize paid media campaigns across Google, Meta, TikTok, and DV360 using data and automation.
BrazilWhat I'm looking for
I'm a paid media analyst currently planning and optimizing campaigns at Agência Arpejo, following my work at WPP Media Services and Cappuccino Digital.
Over six years in digital marketing, I've managed campaigns across Google Ads, Meta Ads, TikTok Ads, and DV360 for branding, reach, engagement, traffic, lead generation, and conversion.
I turn campaign data into actionable recommendations using GA4, Excel, and Power BI, while managing budgets, pacing, KPIs, executive reports, and client relationships.
I've progressed from media assistant to mid-level media analyst and independent traffic manager. I'm also building practical knowledge in AI, automation, and AI agents to make media operations more efficient, analytical, and scalable.
Experience
Work history, roles, and key accomplishments
Worked as Analista de mídia Pleno at Agência Arpejo.
Worked as Analista de Mídia Pleno at WPP Media Services.
Worked as Gestor de Tráfego Pago at Self-employed.
- Criação, mensuração e análise de campanhas em mídias sociais;
- Produção e apresentação de relatórios;
- Criação e envio de P.Is;
- Relacionamento com clientes;
- Relacionamentos com véiculos.
- Criação, mensuração e análise de campanhas em mídias sociais;
- Produção e apresentação de relatórios;
- Criação e envio de P.Is.
-Criação, mensuração e otimização de campanhas em plataformas de anúncios
-Criação de e-mails e fluxos de automações
-Pesquisas de mercado
-Gestão e postagem de conteúdo em site/mídias sociais
-Lançamento de medicamentos no sistema
-Atendimento ao cliente
-Atendimento telefônico
Education
Degrees, certifications, and relevant coursework
OpenAI
Agents and Workflows
Issued Jul 2026
OpenAI
Applied AI Foundations
Issued Jul 2026
Centro Universitário Internacional UNINTER
Tecnologia em Marketing, Marketing
2019 - 2021
ETEC - Escola Técnica Estadual de São Paulo
Técnico em Administração, Business Administration and Management, General
2019 - 2020
E.E Jardim Santa Clara do Lago
Ensino Médio
2016 - 2017
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Skills
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