Carolina Sanchez

Support ecommerce brands with customer journey analysis, conversion optimization, ecommerce UX, and digital commerce strategy, focusing on friction reduction and improved product discovery. Conduct ecommerce audits and deliver recommendations to raise conversion, trust, and digital customer experience, including AI-enhanced ecommerce experiences.

Led ecommerce commercial strategy, trade marketing execution, and sales growth initiatives across Colombia, Ecuador, and Venezuela. Managed ecommerce performance, promotional execution, and digital retail partnerships to improve visibility, conversion, and digital shelf performance.

Supported Shopify ecommerce operations, merchandising, and customer experience optimization for a DTC accessories brand. Managed catalog updates and promotions, optimized product pages and navigation, and ensured operational consistency during marketing campaigns and product launches.

Led digital commerce strategy, sales growth initiatives, and marketplace management for key ecommerce partners including Dafiti and Mercado Libre. Drove Dafiti account sales growth (+44% in 2022, +8% in 2023), increased market share by +8 percentage points, and helped establish a Mercado Libre reseller management framework adopted regionally.

Managed Falabella Chile during peak commercial season, supporting marketplace execution and ecommerce performance optimization. Coordinated digital strategy and high-volume sales initiatives to improve results during time-sensitive campaigns.

Defined digital commerce strategies and ecommerce execution initiatives across multiple Latin American markets. Delivered the first Shoppability UX initiative for Walmart Central America, simplifying the purchasing journey and increasing baby category sales by +24%, and created the Color Week campaign strategy that grew sales by +22% versus the previous month.

Led retail visibility and merchandising initiatives across multiple brands and retail environments in Colombia. Coordinated 17 simultaneous campaigns and achieved 15% operational savings through consolidated purchasing and logistics optimization, while shifting visibility investment toward digital channels during COVID-related disruptions.

Supported trade marketing and retail visibility initiatives across multiple product categories for Johnson’s brands. Contributed to launch and visibility activities, helped protect market share during a Baby rebrand transition, and supported an emergency stock strategy during packaging changes.

Completed a Bachelor's degree in Industrial Design at Universidad ICESI.