Open to opportunities

Laura Lopera

@lauralopera

Industrial engineer specializing in e-commerce analytics and growth—optimizing catalogs, SKUs, and KPIs to drive conversions.

Colombia

Message

What I'm looking for

I’m looking for an e-commerce analytics role where I can use SKU, catalog, and funnel data to improve conversion and sales—partnering with teams that value measurable KPIs, experimentation, and continuous digital growth.

I’m an Industrial Engineer focused on e-commerce, business analytics, and digital growth. I turn performance data into practical strategies that improve conversion, product visibility, and commercial results in marketplace environments.

Since September 2021, as a Marketplace Catalog Analyst at Sodimac Colombia (Remoto), I’ve led e-commerce catalog optimization to improve content quality and product visibility. I also analyze SKU performance to generate data-driven insights, standardize digital publishing guidelines, and monitor channel indicators to increase conversion and sales.

Earlier, as an Jr. Online Analyst at KRONOTIME, I monitored and analyzed website traffic and evaluated digital campaign performance, providing recommendations to improve results. At Samsung Colombia as an Jr. Key Account Analyst, I managed commercial budgets, compared sales vs. budget, and monitored KPIs to optimize key-account performance.

Before that, at Inversiones Innovar S.A, I strengthened my operations and analytics foundation by improving inventory processes and cost control, analyzing inventory turnover, and generating sales reports. I also used Google Analytics to understand website traffic and customer behavior, and supported digital content management for the company website.

Experience

Work history, roles, and key accomplishments

Current

Marketplace Catalog Analyst

Current

Sodimac Colombia

Sep 2021 - Present (4 years 9 months)

Led e-commerce catalog optimization to improve content quality and product visibility in the marketplace. Analyzed SKU performance and monitored digital channel KPIs to support conversion and sales growth.

Catalog Optimizations SKU Performance Analysis KPIs Google Analytics Power BI SQL Digital Merchandising Conversion Rate Optimization

Jr. Online Analyst

Kronotime

May 2021 - Sep 2021 (4 months)

Monitored and analyzed website traffic to identify optimization opportunities. Evaluated digital campaign performance and recommended changes to improve results.

Google Analytics Google Ads Performance Optimization

Jr. Key Account Analyst

Samsung Colombia

Apr 2018 - Oct 2020 (2 years 6 months)

Managed commercial budgets and compared sales performance against targets to identify gaps and growth opportunities. Monitored key account KPIs to optimize commercial performance.

Budget Management KPIs Retail Analytics Data Driven Decision Making SQL Excel

Administrative & Marketing Coordinator

Inversiones Innovar S.A

Jun 2014 - Mar 2018 (3 years 9 months)

Optimized inventory processes and cost control to improve product profitability and operational efficiency. Managed internal reporting and digital content while analyzing inventory turnover and customer behavior using Google Analytics.

Inventory Optimization Cost Control Google Analytics Sales Reporting Database Management Digital Content Management Supplier Coordination