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Rafael BragaRB
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Rafael Braga

@rafaelbraga

Paid media manager at V4 Company who delivered 26x ROAS for e-commerce and cut dental clinic cost per lead by 58%.

Brazil
Message

At V4 Company, I lead paid media strategy for B2B, B2C, e-commerce and local services clients, including U.S.-based accounts. I manage up to US$350K per month across Google Ads, Meta Ads and TikTok Ads, and scaled ProWorks Restoration using Google Ads and Local Services Ads while building its landing pages and institutional website.

Across my campaign work, I delivered 26x ROAS for a perfume, skincare and cosmetics e-commerce account and cut cost per lead by 58% for a dental clinic through creative A/B testing. I also achieved a 70% lead-to-MQL rate on a LinkedIn Ads campaign for specialized products, and coach new traffic managers on campaign management and measurement.

Experience

Work history, roles, and key accomplishments

VC
Current

Marketing & Growth Operations Coordinator

V4 Company

Jun 2023 - Present (3 years 5 months)

Lead paid media strategy at a digital marketing agency for clients in B2B, B2C, e-commerce and local services, including U.S.-based clients. Manage up to US$350K per month in paid media investment across accounts on Google Ads, Meta Ads and TikTok Ads, with performance tracked on CAC, CPL, ROAS and conversion rate.

Education

Degrees, certifications, and relevant coursework

Federal University of Uberlândia logoFU

Federal University of Uberlândia

Coursework, Chemical Engineering

2020 - 2024

Completed coursework in Chemical Engineering at the Federal University of Uberlândia from 2020 to 2024.

Tech stack

Software and tools used professionally

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