Radhika Mergey
@radhikamergey
I build privacy-safe healthcare data platforms and generative AI products from strategy through launch.
United StatesWhat I'm looking for
At IQVIA Digital, I own Audience Builder requirements, roadmap priorities, and releases for privacy-safe HCP and DTC audience creation, targeting, and activation for pharmaceutical advertisers.
I lead audience activation and external-platform integration work, including The Trade Desk-related initiatives, while aligning engineering, design, legal, commercial, data, and business teams around actionable product decisions.
I also founded Luminara Labs and built Doodle Stories end to end, a generative-AI product that turns children’s drawings into personalized, age-appropriate narrated stories. I defined the MVP, user journey, AI workflows, technical architecture, success measures, launch, and iteration roadmap.
Across IQVIA Digital, Lasso Marketing, Genentech, and earlier QA and delivery leadership roles, I’ve led regulated healthcare, data, identity, measurement, and multichannel marketing delivery. I bring 15+ years of product, program, Agile, and data-platform experience to turning complex technical, privacy, and user needs into shippable capabilities.
Experience
Work history, roles, and key accomplishments
Founder & Sole Creator
Luminara Labs
Jan 2026 - Present (8 months)
Founded and built Doodle Stories, a generative-AI storytelling product that turns children's drawings into personalized, age-appropriate narrated stories. Owned product strategy, technical architecture, and end-to-end launch.
Own product requirements, epics, backlog refinement, and release planning for Audience Builder and related audience-management capabilities. Partner with product leadership on roadmap prioritization and lead Agile product activities.
Led cross-functional technical delivery for healthcare data, identity, audience, and measurement capabilities in a regulated pharma martech/adtech environment. Established release-readiness and cross-team coordination practices.
Manager, Technical Program Management
Lasso Marketing
Feb 2022 - Aug 2022 (6 months)
Restructured a monolithic engineering organization into multiple Scrum teams and established the company's first DevOps function. Coordinated stakeholders through organizational change and acquisition.
Governed technical quality, user-acceptance testing, release readiness, and cross-functional delivery for integrated multichannel marketing platforms serving more than 70 internal business units.
QA & Delivery Leadership
Scripps Networks, Philips Respironics, Ciber Inc
Nov 2012 - Aug 2017 (4 years 9 months)
Led QA, testing, and delivery initiatives for broadcast, medical-device, consumer-goods, clinical-research, and life-sciences software engagements.
Education
Degrees, certifications, and relevant coursework
Osmania University
Bachelor of Commerce, Statistics & Business Accounting
Completed a Bachelor of Commerce with a focus on Statistics and Business Accounting.
Project Management Institute
PMP, Project Management
Earned the Project Management Professional (PMP) certification.
Scrum Alliance
CSPO, Scrum Product Ownership
Earned the Certified Scrum Product Owner (CSPO) certification.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
doodlestories.appSalary expectations
Social media
Skills
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