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Abdul BasithAB
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Abdul Basith

@abdulbasith

Content Editor & Instructional Designer

India
Message

What I'm looking for

• Meaningful work for a good company - I want to create content that matters for a brand I believe in and am proud to represent.

• Flexible schedule - As a freelancer or remote worker, some flexibility in when and where I work would be ideal.

• Competitive pay - Good compensation that matches my skills, experience and the value I bring to the role.

TL;DR

I edit and polish blogs, landing pages, reports, proposals, instructional design, and presentations with brand style alignment, clarity, and professional formatting. Also, I can create instructional design guides for CRM and SaaS, plus UX and knowledge base documentation for SaaS products. I can design platform-ready social media posts that follow brand style. Apart from this, I have experience in editing property survey reports for UK solicitors and surveyors. Currently working on training AI conversational agents.

Experience

Work history, roles, and key accomplishments

UTDS Optimal Choice logoUC
Current

Senior Instructional Designer

Jan 2024 - Present (1 year 9 months)

* Developed structured SaaS, CRM, and sales platform manuals for teams and clients
* Created onboarding guides, process workflows, and step-by-step training content
* Collaborated with product, sales, and success teams to simplify complex systems
* Designed visuals and infographics using Canva, Adobe Express, and AI tools
* Optimised documentation for clarity, navigation, and user efficiency

UTDS Optimal Choice logoUC
Current

Senior Content Editor

Jun 2021 - Present (4 years 4 months)

* Used Semrush for keyword research, competitor analysis, and content updates
* Edited press releases, blogs, and proposals for accuracy, clarity, and tone consistency
* Designed visuals using Canva and Adobe Express for blogs, emails, and social media
* Applied TOFU, MOFU, BOFU strategies to tailor content for each stage of the customer journey

Education

Degrees, certifications, and relevant coursework

Anna University logoAU

Anna University

Bachelor Of Engineering, Mechanical Engineering

2012 - 2016

Grade: 6.7

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Abdul Basith - Senior Instructional Designer - UTDS Optimal Choice | Himalayas