Over the last few years, I have built up my skills in the areas of performance marketing and user acquisition, especially in the gaming industry. In my current role, I deep dive into my clients' marketing strategies and provide campaign optimization solutions for them. I would describe my job akin to a chef, who has many ingredients at his disposal to whip up the perfect dish for his customers.
Dominic Goh
@domgkx
I'm a Key Accounts Client Solutions Manager (Gaming) at Tiktok!
SingaporeExperience
Key Accounts Client Solutions Manager
TikTok
Aug 2022 - Present (1 year 9 months)
Developed and pitched customized performance and branding advertising solutions for 20+ gaming clients across APAC (Taiwan, Vietnam, Singapore, Australia, India), resulting in revenue of over $1 million USD
Produced the first hypercasual game case study on Tiktok for Business website that showcased the potential of Tiktok for the game genre
Account Manager
Nativex
Jul 2021 - Aug 2022 (1 year 1 month)
Managed marketing campaigns across multiple platforms including Google, Tiktok, Kwai and Douyin that led to key account growth of 5% quarter on quarter
Analyzed market trends to identify new opportunities in the NFT gaming space, leading to successful onboarding of 5+ new clients in Vietnam post-pitch
Provided actionable insights regularly to clients through in-depth campaign data analysis
Digital Marketing Executive
MoneyOwl
Aug 2020 - Jul 2021 (11 months)
Implemented Facebook and Google Ad branding campaigns that increased site visits by 5% in one month
Managed website revamp project to oversee the release of new user interface on main website
Developed and executed successful email marketing campaigns, achieving an open rate of 25% and a click-through rate of 10%
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