Open to opportunities

Carrie Cohen

@carriecohen

Message

Marketing leader driving digital growth, CRM, loyalty, and customer experience across 100+ locations.

United States

Message

What I'm looking for

I’m looking for a marketing leadership role where I can own enterprise digital, CRM, and loyalty strategy—partnering cross-functionally to deliver measurable customer growth, retention, and loyalty outcomes.

I’m a marketing leader with 10+ years of experience driving digital growth, customer growth, retention, loyalty strategy, and customer experience for multi-location restaurant and entertainment brands. I’ve led enterprise marketing strategy across CRM, loyalty, digital products, mobile apps, websites, paid media, and customer lifecycle initiatives—while managing $1.4M+ annual marketing budgets.

In my most recent role as Senior Manager, Digital Marketing & Loyalty, I led digital strategy for a 100+ location coffee franchise serving 400,000+ loyalty members, including a company-wide loyalty program redesign. I’ve delivered results such as doubling mobile app revenue in 12 months, building loyalty ecosystems serving 700,000+ members, increasing average ticket by 15%, and earning multiple Loyalty360 Awards for loyalty strategy and customer experience innovation. I enjoy partnering with executive leadership and cross-functional teams to turn performance insights into Board-level, franchise-ready recommendations.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Digital & Loyalty

Current

Beans & Brews

Jan 2025 - Present (1 year 6 months)

Lead enterprise digital marketing, CRM, loyalty, customer lifecycle, and digital product strategy for a 100+ location coffee franchise. Doubled mobile app revenue in one year and increased average ticket by 15%, active loyalty membership by 15%, and loyalty participation by 10%, while managing a $400K annual paid media budget and presenting board-level reporting.

Digital Strategy Customer Growth CRM Strategy Loyalty Program Management Customer Lifecycle Marketing Customer Retention Digital Product Management Website Strategy Email Marketing SMS Marketing Push Notifications Personalization Segmentation Paid Media Budget Management Cross functional Leadership Board Reporting

Marketing, Loyalty & Analytics Manager

Cinergy Entertainment

Jan 2021 - Jan 2025 (4 years)

Led CRM, loyalty, analytics, membership, and customer retention strategy for a multi-location entertainment company. Conceived and launched an award-winning multi-tier membership program, reached 10,000 paid subscribers in year one, doubled total loyalty membership to 300,000 members, and managed a $1M annual marketing budget.

CRM Strategy Loyalty Programs Membership Strategy Customer Retention Customer Analytics Customer Segmentation Personalization Customer Lifetime Value Customer Experience Paid Media Digital Marketing Events Marketing Budget Management Financial Modeling Cross functional Leadership Loyalty Program Launch Strategy

Marketing & Events Coordinator

Cinergy Entertainment

Jan 2019 - Jan 2021 (2 years)

Planned and executed integrated marketing campaigns supporting multiple entertainment concepts, including theaters, restaurants, bowling, arcades, and special events. Supported promotions, partnerships, digital marketing, loyalty initiatives, and community engagement across multiple locations.

Integrated Marketing Campaigns Digital Marketing Support Promotion Partnerships Community Engagement

Digital Marketing Specialist

White Pants Agency

Jan 2019 - Jan 2019 (0 months)

Managed integrated digital marketing campaigns for multiple client accounts, including website content, SEO, analytics, copywriting, and online reputation management. Supported ongoing digital performance through measurement and optimization.

Digital Marketing Web Content Management SEO Marketing Analytics Copywriting Online Reputation Management Integrated Marketing Campaigns