Open to opportunities

Rachel Caranci

@rachelcaranci

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Sales professional driving revenue through consultative B2B and D2C strategies for pet-focused and healthcare brands.

Canada

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What I'm looking for

I seek a growth-oriented sales role where I can use consultative selling, CRM expertise, and relationship-building to drive revenue, customer retention, and product adoption within purpose-driven teams.

I am a results-driven sales professional with a proven record in consultative selling across B2B and D2C environments, focused on building trusted relationships and driving account growth. I excel at pipeline management, lead generation, and full-cycle sales from discovery to contract close.

My career spans roles in account development, account management, inbound trade advising, and enterprise sales where I consistently exceeded targets, earned top inbound pipeline awards, and supported cross-functional onboarding and product adoption efforts. I bring strong CRM expertise (Salesforce), negotiation skills, and experience translating customer insights into actionable strategies.

Passionate about animals and purpose-driven brands, I volunteer in animal rescue outreach and combine empathy with business acumen to grow loyal customer relationships and long-term value for employers in pet, healthcare, and trade compliance sectors.

Experience

Work history, roles, and key accomplishments

Current

Account Executive

Current

CarePlan AI

Jul 2025 - Present (2 months)

Generated new business via outbound prospecting and tailored demos for healthcare organizations, consistently surpassing monthly sales targets and driving adoption within key accounts.

Outbound Prospecting Consultative Selling CRM (Salesforce)Account Expansion Stakeholder Management

Inbound Trade Advisor

Livingston International

Dec 2024 - Jul 2025 (7 months)

Supported U.S. and Canadian clients with cross-border compliance, CARM registration, and time-sensitive import/export issues, liaising with CBSA to resolve documentation delays.

Trade Compliance client support Documentation Management

Sales Development Representative

Livingston International

Dec 2023 - Dec 2024 (1 year)

Conducted outbound prospecting to generate qualified leads for customs brokerage and trade compliance solutions and managed pipeline activity using Salesforce.

Outbound Prospecting Lead Qualification Salesforce Pipeline Management Cold Calling Discovery Calls

Account Manager

TouchBistro

Oct 2023 - Dec 2023 (2 months)

Managed a book of 350+ clients, performing upsells and outbound outreach to meet sales KPIs while delivering monthly training and coordinating sales strategies with leadership.

Account Management Upselling Cold Calling Sales KPIs Training Delivery CRM Client Relationship Management

Senior Account Development Rep

TouchBistro

Oct 2021 - Nov 2023 (2 years 1 month)

Owned a book of 700+ accounts, led outreach to drive product adoption and served as senior representative and team lead, running weekly meetings and onboarding support for new hires.

Cold Outreach Team Leadership Onboarding Training Client Engagement Sales Operations Cross Selling

Sales Development Representative

TouchBistro

Mar 2020 - Oct 2021 (1 year 7 months)

Managed high-volume inbound leads, qualified prospects and booked discovery calls, consistently exceeding KPIs and contributing to team performance as a top performer.