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Rachael Kalinyak

@rachaelkalinyak

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Marketing and communications leader crafting engaging digital content and brand experiences.

United States

Message

What I'm looking for

I’m looking to lead marketing and communications where I can shape cohesive brand messaging, produce high-impact digital content and stakeholder-ready reports, and partner cross-functionally to grow visibility, applications, and organizational impact.

I’m a marketing and communications leader with expertise in digital marketing, content creation, research, and project management. Across TEDCO and EngageUSA, I focus on cohesive brand identities, engaging content, and clear messaging that strengthens visibility and audience connections.

As Associate Director, Marketing & Communications (TEDCO), I led website content collection and editing to keep everything aligned with brand messaging, tone, and regulations. I oversee the ideation, creation, and publication of annual reports across programs, and I provide final edits for foreign direct investment and philanthropic fundraising content.

I also spearhead communication with media outlets and design promotional materials—including brochures, flyers, posters, and web banners. Earlier, I managed content production guided by SEO content guidelines and helped grow social followings (up 5%), while training new staff on digital marketing techniques and tools.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Marketing

Current

TEDCO

Jan 2024 - Present (2 years 4 months)

Led collection, editing, and publication of website content to ensure consistent brand messaging, tone, and compliance with guidelines. Oversaw annual report creation across programs and managed media communications for timely delivery of sponsored content and advertisements.

Web Content Management Brand Messaging Content Editing Media & Communications Annual Report Production Promotional Design Compliance Review

Content Marketing Coordinator

TEDCO

Jan 2022 - Jan 2024 (2 years)

Developed and published content across websites, blogs, and social media, creating concepts for digital banners, print ads, and related campaigns. Increased the organization’s social following by 5% across LinkedIn, X, Facebook, and YouTube and supported application growth through policy-aligned messaging.

Digital Content Creation Social Media Management Adobe Creative Suite Editorial Review Brand Management

Writer & Social Media Manager

EngageUSA

Jan 2019 - Jan 2022 (3 years)

Created and scheduled engaging social content to drive audience engagement and managed article production aligned to SEO content guidelines to improve online visibility. Developed digital and traditional marketing campaigns and conducted research to support relevant, accurate blog and social topics.

Content Production Editorial Writing Campaign Development Digital Marketing

Creative Writer

TheHOTH

Jan 2017 - Jan 2019 (2 years)

Managed article production to align with SEO guidelines and developed blog content for diverse client industries. Conducted research to ensure accuracy and collaborated with the marketing team to align content with brand strategy.

SEO Content Writing Research Content Production Management Collaboration With Marketing Teams