Open to opportunities

Ra-Re Valverde

@ra-revalverde

Message

Creative strategist crafting culturally grounded, data-driven campaigns that grow engagement and win pitches.

United States

Message

What I'm looking for

I’m looking for roles where I can lead social-first, culturally informed creative strategy and launch planning, partner with teams cross-functionally, and turn audience and performance insights into campaigns that deliver measurable growth.

I’m a Creative Strategist with 10+ years of experience leading brand, content, experiential, and partnership work across entertainment, media, art, and tech. I translate cultural insight and business goals into campaigns, creative briefs, and launch plans that drive measurable growth.

I’ve delivered 50% cross-platform engagement growth, tripled video views in six months, improved pitch win rates by 40%, and maintained 95% on-time, on-budget delivery across multi-channel campaigns. From leading 15+ concurrent projects to analyzing performance across TikTok, Instagram, YouTube, and X, I build social-first, culturally informed work that aligns stakeholders from concept through launch.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

Ra-Re Creative Studio

Jan 2023 - Present (3 years 3 months)

Led creative strategy and cross-platform campaign development for brand partnerships, social content, and experiential activations, driving 50% cross-platform engagement growth and tripling video views in six months. Improved pitch win rates by 40% and maintained 95% on-time, on-budget delivery across 15+ concurrent projects.

Creative Strategy Brand Partnerships Integrated Campaigns Experiential Marketing Creative Briefing Performance Optimization Project Management

Creative Strategist

Superfly

Feb 2022 - Nov 2022 (9 months)

Supported creative strategy and concept development for Prince: The Immersive Experience, contributing to launch planning across experiential, editorial, and merchandise touchpoints. Managed workbacks and deliverables across 10 projects and increased productivity by 60% through improved documentation and workflows.

Creative Strategy Immersive Experience Concepts Editorial Research Production Planning Project Scheduling Workbacks Documentation

Brand Experience Coordinator

The Studio Museum in Harlem

Feb 2019 - Sep 2021 (2 years 7 months)

Coordinated high-profile cultivation and fundraising events, supporting programs that raised more than $6M annually. Directed logistics and design oversight for 40+ exhibition openings, built internal operations systems, and used donor analytics in Raiser’s Edge and NXT to contribute to a 65% increase in donor retention.

Event Planning Fundraising Operations Coordinating Exhibits Budget Management Stakeholder Management Raiser’S Edge NXT Program Management

Creative Strategy Coordinator

UnitedMasters

May 2018 - Feb 2019 (9 months)

Managed timelines and cross-functional workflows for 50+ artist campaigns, improving on-time milestone completion by 80%. Produced weekly editorial and newsletter content and coordinated domestic/international travel, reducing delays by 60% to keep campaign and tour schedules on track.

Campaign Coordination Newsletters Artist Marketing A&R Workflow Support Travel Coordination Project Management Process Design Stakeholder Management