Open to opportunities

priyanka shangari

@priyankashangari

I’m a brand and marketing leader delivering high-impact communication, media strategy, and client relationships across FMCG and fashion.

India

Message

What I'm looking for

I’m looking for exciting assignments in client relationship management and brand-led marketing—where I can own strategic communication, media planning, sponsorships/events, and analytics-driven business planning for high-repute organizations.

I’m a marketing and brand management professional with over seven years of experience in Marketing, Brand Management, Media Planning, and Business Development. I’ve led end-to-end marketing and communication efforts as Head –Marketing & Brand Management, including formulating and executing marketing tools, building communication and deals with overseas clients, and creating business opportunities through internal collaborations.

Across corporate communication and PR roles, I’ve successfully developed and managed media programs for brands such as Reebok, Myntra.com, Disney, Garnier, L’Oreal Paris, L’Oreal Professional, and Sahara Force India. I’m especially strong at turning abstract concepts into strategic marketing communication—planning pre and post marketing activities, building brand positioning through events/sponsorships/tie-ups, using media analytics and business planning tools to improve brand track scores and market share, and supporting visibility and execution through strong media relationships.

Experience

Work history, roles, and key accomplishments

Current

Head Marketing & Brand Management

Current

Mufasa Solutions

Apr 2021 - Present (5 years 2 months)

Formulated and executed marketing tools and brand communication strategies, managing deals and communication with overseas clients while creating business opportunities with internal partners.

Brand Management Marketing Strategy Client Relationship Management Brand Communications Event Management Media Planning Deal Management Business Development

Content Writer

Tata Steel

Researched key features of Jamshedpur and Tata Steel and wrote full web content for the official website, while documenting daily work and proofreading announcements and notes.

Content Writing Research Content Proofreading Documentation Corporate Communications Editing Web Content Management Media Writing

Senior Client Servicing Executive

Clea PR

Strategised and executed PR activities to enhance brand visibility across mediums, built long-standing media networks, and maintained brand communication tools while mentoring subordinates.

Public Relations Client Servicing Media Relations Brand Communications Content Management event support Mentoring

Senior Marketing & Brand Manager

Azure Hospitality

Conceptualised and implemented brand marketing tools, supported brand building through events, sponsorships and tie-ups, and coordinated with sub-agencies for outlet launch activities.

Brand Management Marketing Tools Event Sponsorships Tie Ups Project Management Outlet Launch Support Creative Strategy

Account Manager

ActiMedia PR

Designed innovative marketing programs and implemented communication plans for product lines and corporate image to build consumer preference and support organisational targets through active media networking.

Account Management Marketing Programs Communications Planning Corporate Image Campaign Management Client Coordination Consumer Preference Building Strategy & Implementation

Business Manager

Media Moments PR

Developed and managed marketing strategies and communication tools for product branding and promotions, adapting plans based on customer insights and coordinating PR activities with communication teams.

Marketing Strategy Brand Promotion Customer Insights Communication Brand Awareness Branding Program Execution Stakeholder Management