Open to opportunities

Stephan Bayley

@stephanbayley

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Experienced marketing professional specializing in brand management and strategy.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can lead impactful marketing strategies and contribute to brand growth.

With over nine years of experience in brand management, communication, and marketing, I have successfully driven growth and visibility for top-tier brands like Mondelez and Times Internet. My expertise spans D2C and B2B strategies, partner marketing, and multichannel campaigns. I specialize in launching high-profile products, crafting compelling brand narratives, and executing successful campaigns that have been recognized across the industry.

In my current role as Senior Brand Marketing Manager at Times Internet, I oversee brand marketing across multiple verticals, including Times Prime and Times Card. I led the design and launch of a premium product, managing all communication strategies and ensuring consistency across platforms. My efforts have been rewarded with several industry accolades, including multiple gold awards for multichannel marketing and integrated campaigns.

Throughout my career, I have directed global marketing strategies for Mondelez SEA, managed significant PR efforts, and developed comprehensive digital marketing strategies that have led to substantial market growth. I am passionate about leveraging my skills to create impactful brand experiences and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand Marketing Manager

Current

Times Internet

Apr 2024 - Present (1 year 3 months)

Oversaw brand marketing across multiple verticals, including Times Prime, Times Card, and Times Points. Led the design, development, and launch of a premium product, including app and website design, brand narrative, and strategic partnerships with key financial players like Visa and ICICI.

Brand Marketing Product Launch Strategic Partnerships Digital Marketing Campaign Management Brand Narrative Website Design App Design Partnerships

Brand Manager

Times Prime

Nov 2021 - Mar 2024 (2 years 4 months)

Managed the development and execution of brand strategies, including the successful No Times Prime Is A Crime campaign. Created and managed membership offerings on major e-commerce platforms, enhancing user engagement and sales.

Brand Strategy Campaign Management User Engagement Sales PR Media Relations Budgeting Resource Allocation

Group Brand Manager - Account Operations, Planning, and Strategy

Tree Frogs, Tree Design Communication

Jul 2019 - Nov 2021 (2 years 4 months)

Directed global marketing and brand management for Mondelez SEA, focusing on brand positioning, pricing, and market research. Managed communication, product listings, and marketing strategies for Mondelez on e-commerce platforms.

Global Marketing Brand Management Positioning)Pricing Strategy Market Research Product Development Packaging Design Digital Marketing Financial Planning

Associate Account Director

21N78E Creative Labs

Jun 2018 - Sep 2018 (3 months)

Led Motorola's brand communication across social and digital channels, including managing all communication on the e-commerce website and product listings. Managed product listings and marketing strategies on platforms like Amazon and Flipkart, driving significant sales growth.

Brand Communications Social Media Product Listing Marketing Strategy Sales Growth Campaign Execution Flipkart

Senior Executive - Planning and Strategy

Omni, Crayons Communication

Mar 2018 - Jun 2018 (3 months)

Led national campaigns for major brands, specializing in digital advertising and influencer marketing. Managed communication strategies and brand visibility for clients.

Campaigns Digital Advertising Influencer Marketing Communication Strategy Planning Strategy

Senior Account Executive

WE Communications

Nov 2016 - Feb 2018 (1 year 3 months)

Led the expansion of Nubia and managed the launch of Lexus in India, including e-commerce management on platforms like Amazon. Developed comprehensive media and communication strategies to increase brand visibility and engagement.

Product Launch Media Strategy Communication Strategy Cross Functional Team Leadership

Senior Executive - Planning and Strategy

Omni, Crayons Communication

Sep 2015 - Oct 2016 (1 year 1 month)

Led national campaigns for major brands, specializing in digital advertising and influencer marketing. Managed communication strategies and brand visibility for clients.

Campaigns Digital Advertising Influencer Marketing Communication Strategy Planning Strategy

Associate Image Executive

Perfect Relations

Jun 2014 - Jun 2015 (1 year)

Managed national media communications for clients including Mercedes India, KPMG, and Edelweiss. Developed and executed communication strategies to enhance client visibility.

Media & Communications Client Management Communication Strategy Public Relations

Education

Degrees, certifications, and relevant coursework

Indian Institute of Mass Communication

PGD, English Journalism

Completed a Post Graduate Diploma in English Journalism, focusing on advanced journalistic practices and media communication. Gained expertise in news reporting, editing, and media ethics.

Amity University

BJMC, Journalism and Mass Communication

Earned a Bachelor of Journalism and Mass Communication, covering foundational aspects of media studies and communication. Developed skills in various forms of media production and analysis.

La Martiniere

ISC & ICSE, General Studies

Completed secondary and higher secondary education, building a strong academic foundation. Focused on a broad curriculum to prepare for higher studies.