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Neha Bang

@nehabang

Brand Manager at ArcelorMittal Nippon Steel India who launched Magnelis, contributing to 24% growth in brand-led revenue.

India
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What I'm looking for

Marketing roles spanning brand strategy, product marketing, GTM and integrated marketing, with opportunities to own meaningful projects, collaborate cross-functionally and contribute to business growth.

At ArcelorMittal Nippon Steel India, I managed brand and product marketing, including the launch of Magnelis from concept to commercialization. That work contributed to 24% growth in brand-led revenue.

I repositioned brand communication using customer and market insights, contributing to a ₹40 crore increase in brand equity. I also managed integrated campaigns across ATL, BTL, digital and trade events, delivering a 25% increase in brand visibility.

I introduced the Mera Hypermart retail channel, which achieved 30% channel weight in the business, and launched a WhatsApp Business Account as a customer engagement and CRM channel. Earlier, I managed an air cargo portfolio at Bhagwati Air Express Pvt. Ltd. and supported the MindWars launch at XpressMinds.

Experience

Work history, roles, and key accomplishments

AI

Senior Brand Manager

ArcelorMittal Nippon Steel India

Oct 2020 - Jan 2025 (4 years 3 months)

Spearheaded product launches and brand strategy, contributing to 24% growth in brand-led revenue and ₹40 Cr increase in brand equity. Managed integrated marketing campaigns, performance marketing, and cross-functional teams.

BL

Client Service Manager

Bhagwati Air Express Pvt. Ltd.

Jul 2016 - Jul 2017 (1 year)

Managed a ₹45 Mn+ annual air cargo portfolio, achieving 100% on-time deliveries and expanding client base by 30%. Implemented cost-saving initiatives reducing operational costs by 7%.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Udaipur logoIU

Indian Institute of Management Udaipur

Master of Business Administration, Marketing

Pursued a Master of Business Administration with a specialization in Marketing.

Kamala Nehru College, Delhi University logoKU

Kamala Nehru College, Delhi University

Bachelor of Arts (Hons.), Economics

Completed a Bachelor of Arts (Hons.) in Economics.

Tech stack

Software and tools used professionally

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