Open to opportunities

Siddharth Patkar

@siddharthpatkar

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I build integrated marketing, brand, and communications programs that drive growth.

India

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What I'm looking for

I'm looking to lead integrated marketing, brand, and communications programs where I can partner with senior leaders, translate business priorities into measurable growth, build capable teams, and strengthen corporate reputation.

I've led integrated marketing, brand, and communications programs across BFSI, FMCG, engineering, education, technology, and automotive sectors for more than 17 years.

At HDFC ERGO, I led communications for the acquisitions of L&T General Insurance and Apollo Munich, aligning employee and stakeholder communications for 10,000+ employees across 100+ locations. I also spearheaded the #21ReasonsWhy campaign, contributing to 12% growth in health insurance business in 2021.

My work spans brand positioning, digital campaigns, content, PR, executive communications, reputation management, lead generation, and events. At Mondelez International Foods, I led integrated media engagement programs for flagship brands that generated ₹45+ crore in earned media value for Oreo.

Today, I advise Cosben Engineering, Hochschule Magdeburg-Stendal, and Ask A Student on marketing strategy, B2B positioning, digital presence, lead generation, and exhibition programs. I enjoy translating complex business propositions into customer-focused campaigns while building strong teams, agency partnerships, and stakeholder alignment.

Experience

Work history, roles, and key accomplishments

Current

Consultant, Marketing Strategy Lead

Current

Cosben Engineering/Hochschule Magdeburg-Stendal/Ask A Studen

Oct 2023 - Present (2 years 11 months)

Advise business and institutional leaders on marketing strategy, brand positioning and digital presence across engineering, education and B2B sectors. Develop integrated marketing strategies spanning brand, content, website, SEO/AEO, social media, lead generation, PR and industry events.

Marketing Strategy Brand Positioning Digital Marketing Content Strategy SEO AEO Social Media Lead Generation PR Event Marketing B2B Marketing CRM ERP

Assistant Vice President, Marketing

HDFC ERGO General Insurance

Jun 2016 - Jul 2022 (6 years 1 month)

Led integrated marketing and communications strategies supporting brand growth, business priorities, customer engagement, and corporate reputation. Partnered with senior leadership and cross-functional stakeholders to translate business priorities into integrated campaign, content and communications strategies.

Integrated Marketing Communications Strategy Brand Management Campaign Management Digital Marketing Social Media PR Internal Communications Crisis Communications Stakeholder Management Agency Management Team Leadership

Account Manager, Client Servicing

MSLGROUP

Sep 2015 - Jun 2016 (9 months)

Designed and executed comprehensive PR and social media campaigns for London Dairy Ice Cream, securing 25+ media placements and increasing brand mentions by 40%.

PR Social Media Campaign Management Media Relations

Account Manager, Client Servicing

Weber Shandwick

Mar 2015 - Aug 2015 (5 months)

Managed strategic PR campaigns for Healthcare and FMCG clients, securing consistent media coverage, averaging 15+ placements per month.

PR Media Relations Healthcare FMCG

Senior Consultant, Corporate Affairs

Mondelez International Foods

Jan 2011 - Feb 2015 (4 years 1 month)

Managed corporate communications and PR initiatives across six flagship brands. Drafted press releases, leadership communications, corporate announcements, and media briefing materials.

Corporate Communications PR Media Relations Crisis Communications Content Creation

Account Manager / PR Consultant

CMCG India Pvt. Ltd.

Jan 2010 - Dec 2010 (11 months)

Led integrated PR campaigns across IT, real estate and pharma; secured new business with Kohinoor and Disney and managed team delivery.

PR Campaign Management Client Servicing Team Management

PR Consultant

Vaishnavi Corporate Communications

Jan 2007 - Dec 2008 (1 year 11 months)

Worked with Tata Sons, Tata Motors, Tata Steel and Tata AutoComp on media positioning, competitor intelligence and crisis communications; supported Tata Nano launch communications.

PR Positioning Competitive Intelligence Crisis Communications

Sales & Marketing Executive

Garware Polyesters

Jan 2005 - Dec 2007 (2 years 11 months)

Drove automotive SunControl film sales across 62 Mumbai showrooms, converting 11 locations to exclusive supply; supported partnerships with Tata Motors, Hyundai, Maruti-Suzuki and Honda.

Sales Marketing B2B Sales Relationship Management

Education

Degrees, certifications, and relevant coursework

IU International University of Applied Sciences

Master of Business Administration, International Marketing

2021 - 2023

MBA in International Marketing with a specialization in Global Brand Management & Sales Pricing. Thesis focused on brand placement in movies and video games.

ICFAI Business School

Master of Business Administration, Marketing

2008 - 2010

MBA in Marketing with a thesis on innovation in marketing and its impact on global marketing strategies. Completed an internship with Cadbury India Corporate Communications.