Snehal Subi

I build and deliver Marketing Mix Models (MMM) and commercial analytics solutions that tell brands where their money is actually working — and where it isn't. With 5+ years across pharma commercial analytics and global QSR/CPG brand strategy, I've led end-to-end MMM engagements, promotion analytics builds, and channel effectiveness studies from data pipeline to C-suite recommendation. I don't just run models — I own the question, shape the methodology, and translate outputs into decisions clients act on.At Kvantum (Yum! Brands' internal marketing science function), I built and ran MMM frameworks across 20+ international markets including UAE, Egypt, and South Africa — driving 12% marketing efficiency gains and 5–8% ROI improvement across media channels. I've modeled cross-channel attribution, optimized promotional mix, and guided $25M+ in marketing investment decisions across D2C and QSR verticals.

At 2SD Technologies, I support ZS Associates-led pharma MMM engagements — analyzing rep call data, HCP engagement metrics, digital and non-personal promotion (NPP) channels to evaluate promotional response and channel effectiveness for a leading US pharmaceutical client. I use Databricks and Python to build reusable pipelines, resolve data quality issues, and improve model refresh speed.

Technical toolkit: Python · SQL · Databricks · Tableau · Power BI · Statistical modeling · Time-series regression · Promotion analytics · Attribution modeling

Industries: Pharmaceutical / Life Sciences · QSR / FMCG · Global CPG (20+ markets)