priyanka baid

Direct end-to-end digital & growth strategy for a 32-brand portfolio across FMCG, Retail, and Consumer Services. Spearheaded digital PR, influencer relations, and ORM, and scaled a 25+ member in-house digital organization.

Spearheaded global digital communication strategies and centralized marketing calendars. Engineered content strategies and digital campaigns that contributed 3% to total annual revenue.

Directed digital initiatives and annual marketing calendars for Naomi Home across Meta, Amazon, Pinterest, YouTube, and Twitter. Conducted brand audits and website UX optimization to boost engagement and ROI.

Consulted and executed end-to-end marketing strategies, visual content, B2B lead generation, and integrated branding for clients. Provided social media audits and ad spend analysis to optimize budgets.

Consulted on client servicing, strategic partnerships, and integrated marketing campaigns for physical stores and digital channels. Managed online channel marketing and consumer research.

Directed end-to-end e-commerce operations, catalog management, and strategic platform partnerships to streamline workflows and drive marketplace revenue growth.

Acted as primary client liaison and Project Manager for business technology solutions. Spearheaded post-merger integration and process improvement frameworks, delivering 100% data accuracy.

Chief Growth Marketing Officer program at ISB Executive Education, expected completion in March 2027.

MBA in Finance and Financial Services from Chennai Business School, completed in March 2011.

Bachelor of Business Administration from M.O.P. Vaishnav College for Women, completed in March 2010.

Digital Marketing program at MICA, completed in March 2019.