SAHIL KUMAR
@sahilkumar14
I build AI-driven D2C growth engines across Shopify, marketplaces, and performance marketing.
IndiaWhat I'm looking for
I've built and scaled D2C brands including ModernThreads, buds&berries.in, and raagaprofessional.com, taking ModernThreads and buds&berries.in to ₹1 Cr/month within their first year and raagaprofessional.com's D2C channel to ₹2 Cr/month in six months.
At Lachmis International, I own ModernThreads' US e-commerce business and performance marketing across Amazon, Walmart, Wayfair, and Target, driving 10X growth in ad-driven revenue. I use Claude connected to Meta Ads via MCP to uncover campaign insights, automate reporting, and improve spend and creative decisions in real time.
I've also improved conversion, retention, delivery, and profitability through Shopify, Meta Ads, Google Ads, analytics, SEO, affiliate marketing, and multi-3PL operations. I bring 12+ years of e-commerce growth experience backed by an MBA in Marketing and digital marketing certifications from IIM Bangalore, Google, IAB Europe, and HubSpot.
Experience
Work history, roles, and key accomplishments
D2C Growth Manager (MarTech & Growth) — AI Ads Specialist
Lachmis International
May 2025 - Present (1 year 3 months)
Built and launched ModernThreads on Shopify and Amazon India, scaling to ₹1 Cr/month revenue within the first year at 4X ROAS. Drove 10X growth in ad-driven revenue across Amazon, Walmart, Wayfair, and Target, and used AI tools like Claude with Meta MCP for campaign insights.
D2C Marketing Manager
Cavinkare Pvt Ltd
Mar 2022 - Apr 2025 (3 years 1 month)
Built and launched budsandberries.in and cavinkart.com on Shopify, scaling budsandberries.in to ₹1 Cr/month revenue within its first year. Scaled raagaprofessional.com's D2C channel to ₹2 Cr/month in 6 months and reduced RTO and delivery TAT through automation and multi-3PL logistics.
Digital Marketing Manager (E-commerce)
NR Venture Pvt Ltd
Nov 2019 - Feb 2022 (2 years 3 months)
Converted the website into a multi-vendor marketplace, driving D2C strategy and a 30% increase in quarterly sales. Ran performance marketing campaigns achieving 5X ROAS and improved organic SEO to grow organic orders to 30% of overall sales.
Digital Marketing Manager
Brandmark Enterprises
May 2017 - Oct 2019 (2 years 5 months)
Oversaw multiple D2C website projects and PPC campaigns end to end, improving conversion rate and delivering keyword-level performance reporting.
Digital Marketing Executive
Arise India Limited
Jun 2014 - Apr 2017 (2 years 10 months)
Managed the company website lifecycle and SEO, SMO, Google Ads, and Analytics campaigns end to end.
Education
Degrees, certifications, and relevant coursework
Guru Gobind Indraprastha University
Master of Business Administration, Marketing
2019 - 2021
Pursued an MBA in Marketing from Guru Gobind Indraprastha University, Delhi, from 2019 to 2021.
Kurukshetra University
Bachelor of Technology, Computer Science
2010 - 2014
Earned a Bachelor of Technology in Computer Science from Kurukshetra University, completing the program in 2014.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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