Shatakshi Rastogi
@shatakshirastogi
I build SEO-led content and lifecycle campaigns that grow audiences, engagement, and conversion.
IndiaWhat I'm looking for
I've led SEO- and AEO-led content strategy at Masters' Union across 300+ blogs, increasing Domain Authority from 30 to 40 and driving 62% YoY growth in blog users. I also own Scratch, the flagship magazine, translating brand objectives into editorial themes across six editions.
Previously at Internshala, I executed 500+ B2B and B2C lifecycle campaigns across email, WhatsApp, and push notifications, improving B2B open rates by 25% and CTR by 13%. I've also launched online courses, built SEO-optimised landing pages, and used audience insights, experimentation, and AI workflows to improve engagement and conversion.
Experience
Work history, roles, and key accomplishments
Senior Content Writer
Masters' Union
Jul 2025 - Present (1 year 2 months)
Developed and optimised an SEO- and AEO-led content strategy across 300+ blogs, increasing Domain Authority from 30 to 40 and driving 62% YoY growth in blog users. Owned the content strategy and end-to-end execution of the flagship magazine, leading six editions and managing cross-functional stakeholders.
Education
Degrees, certifications, and relevant coursework
IMT (CDL), Ghaziabad
Post Graduate Diploma in Management, Human Resources
2019 - 2021
Pursued PGDM with specialization in Human Resources and Organisational Communication.
Banasthali University
Bachelor of Commerce, Commerce
2014 - 2017
Completed Bachelor of Commerce degree.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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