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Priscilla Osorio

@priscillaosorio

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Experienced Marketing Director with a focus on B2B strategies.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity, collaboration, and growth opportunities in a forward-thinking company.

With over nine years of experience in B2B marketing, I have honed my skills in leading content and marketing initiatives that drive engagement and revenue growth. As a Marketing Director, I specialize in Account-Based Marketing, where I connect internal and external teams to enhance brand visibility and thought leadership. My expertise lies in producing engaging sales materials, including videos, whitepapers, and case studies, that resonate with both internal stakeholders and clients.

Throughout my career, I have successfully led digital marketing strategies, developed go-to-market content, and managed cross-functional teams to deliver cohesive messaging. My role as a Senior Marketing Manager allowed me to track KPIs and build effective buyer journeys, ensuring that our marketing efforts align with sales and product goals. I am passionate about creating impactful campaigns that not only generate leads but also support overall business objectives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director (B2B)

Current

Confidential B2B Company

Jul 2023 - Present (1 year 11 months)

Led Account-Based Marketing initiatives, collaborating with internal and external teams to enhance visibility, brand voice, sales, and thought leadership. Cross-collaborated with sales, developer, and account teams to produce various sales collateral including videos, presentations, and email campaigns.

Account Based Marketing Content Strategy Team Management Sales Enablement Cross Functional Collaboration Digital Marketing

Senior Marketing Manager (B2B)

Confidential B2B Company

Jul 2022 - Present (2 years 11 months)

Led digital marketing efforts, created go-to-market content and strategies, and managed newsletters and buyer journeys. Tracked key performance indicators by building brand voice, websites, articles, lead-generation landing pages, and forms, collaborating with Marketing VP, Sales, and Product teams.

Digital Marketing KPI Tracking Lead Generation

Senior Marketing Manager (B2B SaaS)

Confidential B2B Company

Aug 2019 - Present (5 years 10 months)

Managed a team to produce high-impact B2B SaaS content, including webinars, white papers, case studies, videos, and product collateral. Collaborated cross-functionally to execute editorial and social campaigns that promoted software solutions and supported sales efforts.

Team Management Cross Functional Collaboration

Marketing Content Manager (B2B SaaS)

Confidential B2B Company

Dec 2017 - Present (7 years 6 months)

Managed a team to produce and publish B2B/B2C content across websites, email, and social channels. Created and edited white papers, podcasts, webinars, and marketing collateral to support campaign goals.

Content Management B2b Content Marketing Content Email Marketing Podcast Production

Assistant Marketing Manager

University of Florida

Feb 2016 - Present (9 years 4 months)

Promoted university programs using SEO strategies, managing social media, and overseeing web content. Assisted in various marketing initiatives to increase program visibility and engagement.

SEO Strategies Social Media Management Web Content Management