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Gabriella Picolo

@gabriellapicolo

Marketing and Communications executive at Colégio Santo Américo, rebuilding institutional positioning and family relationships during a major restructuring.

Brazil

Message

At MOSTEIRO SÃO GERALDO DE SÃO PAULO | COLÉGIO SANTO AMÉRICO, I worked to recover the institution’s positioning and rebuild relationships with key audiences during a period of restructuring. I revised the school’s Marketing and Communications strategy and developed approaches to attract prospective families and partners.

At FUNDAÇÃO SÃO PAULO, I led strategic Marketing planning and omnichannel communications across education and healthcare. Strategies for undergraduate recruitment grew applications by more than 50% in the 2022/2023 entrance exam, while new students in extension and short courses increased by 22%.

At GENERAL SHOPPING BRASIL | REDE OUTLET PREMIUM, I led national Marketing strategy and developed the Vitrine Virtual Interativa, connecting digital product search and reservation with in-store pickup. I also developed digital relationship initiatives and projects linking shopping centers with local communities and tourism.

Experience

Work history, roles, and key accomplishments

Marketing, Communication and Relationship

Mosteiro São Geraldo de São Paulo | Colégio Santo Américo

Jan 2023 - Jan 2025 (2 years)

Led marketing and communication efforts during a challenging institutional restructuring, focusing on repositioning, student attraction, and rebuilding relationships with strategic audiences.

Marketing Strategy Brand Positioning Institutional Communications Stakeholder Management Student Recruitment Digital Channels Event Planning Partnership Development

Marketing and Communication Manager

Fundação São Paulo

Jan 2022 - Jan 2023 (1 year)

Managed marketing and communication for a complex multi-brand institution, leading strategic planning, omnichannel communication, and digital transformation. Achieved over 50% growth in undergraduate enrollment and 22% increase in extension and free course students.

Marketing Strategy Omnichannel Communication Digital Transformation Lead Generation Media Planning NPS Data Analysis

Relationship and Admissions Leader

Rede de Educação Missionárias Servas do Espírito Santo

Jan 2021 - Jan 2022 (1 year)

Managed the family journey from interest to enrollment, overseeing admissions, marketing strategy, CRM, and event planning.

Admissions CRM Marketing Strategy Funnel Management Persona Development Event Planning

Marketing and Relationship Manager

Gold Sea Investments Brazil

Jan 2017 - Jan 2020 (3 years)

Managed marketing and relationship activities for real estate investments, building connections with investors and partners in Brazil, the US, and Canada. Participated in a professional immersion at The Woodmont Company in Texas.

Marketing Relationship Management Business Development Real Estate Cross Cultural Communication Networking

National Marketing Manager

General Shopping Brasil | Rede Outlet Premium

Jan 2012 - Jan 2016 (4 years)

Led national marketing strategy for the Outlet Premium network, integrating asset performance, brand positioning, market intelligence, and customer experience. Developed omnichannel solutions and regionalized strategies.

Marketing Strategy Brand Positioning Market Intelligence Customer Experience Digital Transformation Omnichannel Team Leadership Budget Management

Relationship and Services Coordinator

Shopping Center Iguatemi São Paulo

Jan 2008 - Jan 2012 (4 years)

Coordinated the Relationship and Services area, managing team and consumer experience. Developed loyalty actions, trained front office staff, and built partnerships with luxury hotels and restaurants.

Customer Experience Team Management Training Relationship Management Hospitality Loyalty Programs

Marketing Manager

Shopping Light / General Shopping

Managed marketing for the shopping center, integrating strategic planning, positioning, tenant relations, and consumer experience. Led institutional and cultural initiatives, including the Black Entrepreneurship Fair and refugee support.

Marketing Strategy Event Planning Institutional Relations Community Engagement Media Relations Budget Management