Gabriela Monteiro

Lead the marketing strategy of TAG Heuer in Brazil, driving growth and brand desirability within the luxury watch segment. Own the annual marketing roadmap across retail, PR, CRM, events, partnerships, and experiential marketing.

Led the company's rebranding initiative, redefining brand positioning and strengthening its presence within the architecture and design sectors. Developed and executed integrated marketing strategies across social media, paid media, influencer marketing, PR, and content channels to drive brand awareness and lead generation.

Led global brand and category strategy for Hugo Boss Watches & Jewelry, defining positioning and go-to-market across 30+ countries. Acted as business owner with full responsibility for P&L (~€100M) and €17M marketing budget, driving +110% category growth within two years.

Led the marketing function in Brazil for 8 watch and jewelry brands, managing P&L (~€20M) and €2M budget. Managed agencies and strategic partners, reducing costs by 20% while increasing efficiency, and developed exclusive product lines and omnichannel strategies driving +30% growth in online sales.

Managed beauty, food, and wellness categories, achieving >20% revenue annual growth. Strengthened relationships with key advertisers and implemented Salesforce, enhancing pipeline visibility and commercial efficiency.

Led marketing strategy and growth for multiple Dove categories in Brazil, launching Dove Baby and generating approximately €15M incremental revenue in the first year. Implemented refill packaging strategy across Skin Cleansing category, delivering +70% volume growth.

Completed the Future Leadership program in 2021.

Completed Coaching Skills training at Unilever in 2013.

Completed Negotiation Techniques training at Unilever in 2012.

Postgraduate degree in Business Management from Mackenzie University, completed in 2011.

Bachelor's degree in Marketing from Mackenzie University, completed in 2009.