Prikaldessa User

I’m a Brand Manager and Product Manager focused on FMCG, especially color cosmetics & skincare. I bring a strong marketing mindset and hands-on project leadership to support NPD and keep product work aligned with brand goals.

In my current roles, I’m responsible for product development and managing projects across brand and product work. I also contribute to marketing activities, working with mass-market product context and applying brand-management discipline to make plans actionable.

Previously, as a Brand Manager for a color cosmetics brand, I supported marketing while continuing to develop products and manage projects end-to-end. That blend of brand strategy and practical delivery is how I consistently move work forward.

Before fully focusing on FMCG marketing and product, I worked part-time as a radio program director, building skills in radio advertising, sound recording, audio editing, and broadcast engineering. This background sharpened my attention to detail and storytelling—qualities I now apply to how I communicate product and brand value.