I'm a Brand and Marketing Strategist with 2+ years of experience across real estate, technology, and digital media. My work combines consumer research, brand positioning, creative strategy, marketing launches, and performance analytics.
Most recently, at FSK Group, I managed brand development and marketing activities across seven residential projects. I led consumer research with 250 respondents, translated insights into brand positioning and communications, and coordinated campaigns across digital, OOH, and sales channels. I also contributed to marketing planning for a portfolio with a monthly budget of over RUB 90M. Our marketing optimization efforts resulted in a 50% month-over-month increase in advertising-driven calls and a 3 percentage-point improvement in conversion to meetings and reservations.
Previously, at RUTUBE, I worked on content, sports, and entertainment marketing. I developed creative concepts, coordinated cross-functional teams, and managed partnership activations. One of my projects was the promotion of the series Oldskul, where I worked on a themed platform takeover, contextual video integrations, social media activations, and influencer partnerships.
At Kaspersky, I managed and analyzed 21 B2B digital marketing campaigns, reducing CPC by 13%, CPL by 14.5%, and more than doubling lead volume. I also worked on launching digital acquisition for a cybersecurity product and improving its landing page performance.
What I enjoy most is connecting strategy with execution: understanding audiences, finding opportunities, developing ideas, and working with teams to turn them into measurable business results.
I'm now looking for international opportunities in Brand Strategy, Marketing Management, Growth Marketing, Market Expansion, or Creative Project Management.
I have a background in Foreign Languages and Intercultural Communication from HSE University, speak English (C1) and Mandarin Chinese (HSK 4), and am open to worldwide remote opportunities and relocation.
