Шариф Гусейнов
@0003262
Brand lead with 10 years building brand strategy and growth via activation.
Russian FederationWhat I'm looking for
I’m a Brand Manager/Brand Lead with 10 years of experience building brand strategy and shaping brand perception through non-traditional influence channels. I specialize in brand activation, attracting iconic ambassadors to strengthen brand equity, and launching integrated communications campaigns without a classic media budget.
At a media holding (2019—2026), I developed and delivered brand positioning, designed an ambassador program and led direct ambassador negotiations, and built go-to-market communication for a flagship product—driving 102M total reach, including direct federal TV presence (Матч ТВ) and coverage across 20+ business/industry media without paid placements. I also handled flagship brand events end-to-end, expanded internationally across two countries (Metaratings TOP Awards, Алматы), built and maintained a 50+ partnership portfolio for ongoing channel management, and managed crisis/reputation protocols.
Experience
Work history, roles, and key accomplishments
Brand Lead / PR Director
Медиахолдинг РБ
Jan 2019 - Jan 2026 (7 years)
Разработал и реализовал стратегию позиционирования бренда РБ как лидера спортивного медиа и букмекерства в России и Казахстане, включая запуск Brand Ambassador Program и рост узнаваемости через PR-активации без платных размещений. Спроектировал и провёл flagship brand event, развивал международную коммуникацию и управлял репутационными рисками бренда.
Brand Communications Manager
Wildjam / PR Studio «Люди»
Jan 2018 - Jan 2019 (1 year)
Разрабатывал коммуникационные стратегии для digital-продуктов агентства и формировал медиапланы под бренд-цели клиентов. Выстраивал партнёрства бренда с медиа и площадками для усиления присутствия в целевых каналах.
Talent Brand & Communications Manager
Black Star / Raava Music
Jan 2016 - Jan 2018 (2 years)
Управлял персональным брендом артистов лейбла (позиционирование, медиаприсутствие и имиджевые коммуникации). Построил системные отношения с федеральными медиаканалами как постоянными каналами присутствия бренда.
Education
Degrees, certifications, and relevant coursework
University of Synergy
Bachelor's degree
Completed a Bachelor's degree at University of Synergy (field not specified in the provided information).
Peoples' Friendship University of Russia
Postgraduate (Aspirantura), Advertising and Public Relations
Completed postgraduate studies (aspirantura) in Advertising and Public Relations.
Plekhanov Russian University of Economics
Master's degree
Completed a Master's program at Plekhanov Russian University of Economics; noted proficiency includes Russian (native) and English level C1.
Tech stack
Software and tools used professionally
Availability
Location
Russian FederationAuthorized to work in
Job categories
Skills
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