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Preston Dozsa

@prestondozsa

Digital content specialist with 13+ years managing high-impact marketing content.

Canada
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What I'm looking for

I’m looking to own digital marketing content end-to-end—CMS optimization, SEO/analytics, and editorial calendars—while partnering with cross-functional stakeholders. I want to build scalable processes that improve engagement and customer experience.

I’m a Digital Content Specialist with 13+ years of experience in writing and content management, leveraging marketing content management and creation to develop and manage digital written, video, and audio content while maintaining high quality standards. As first point of contact for hotel website content at Choice Hotels Canada, I manage and update brand content for 350+ hotels, collaborating cross-functionally to deliver timely project materials and improve customer booking experiences.

I led the implementation of Adobe Experience Manager for the Canadian website, creating and reviewing 50+ marketing pages to deliver a more efficient CMS and improved booking experience. I also reorganized editorial content for 40+ regions, audited a 350+ hotel portfolio to update SEO for AI across Google and Bing, and oversee social media content for Facebook and LinkedIn. Before this, I worked as a Freelance Writer/Reporter for video game publications worldwide, averaging 20K views per review and mentoring new writers through analytics-driven editorial adjustments.

Experience

Work history, roles, and key accomplishments

FR

Writer/Reporter

Freelance

Nov 2012 - May 2023 (10 years 6 months)

Wrote and edited news, features, reviews, and interviews for video game publications worldwide, tailoring tone and style to each outlet’s guidelines. Led content coverage for major international conferences (e.g., PAX East, Tokyo Game Show, E3) and achieved an average of 20K views per review at CGMagazine.

Education

Degrees, certifications, and relevant coursework

Centennial College logoCC

Centennial College

Advanced Diploma, Journalism

Completed an Advanced Diploma in Journalism at Centennial College.

University of Toronto logoUT

University of Toronto

Honours Bachelor of Arts, Journalism

Grade: Distinction

Completed an Honours Bachelor of Arts in Journalism (Distinction) at the University of Toronto.

Tech stack

Software and tools used professionally

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