Adeeba Hyder
@adeebahyder
I improve B2B and coaching brand messaging to attract higher-intent audiences through content strategy and audience analysis.
IndiaWhat I'm looking for
I've helped B2B and coaching brands sharpen their messaging, content, and audience targeting. As a Marketing Consultant, I analyzed audiences and ICPs for two clients, identified why their messaging attracted wrong-fit buyers, and developed repositioning strategies for higher-intent demand.
I repositioned a medical writing course from general learners to burnt-out healthcare professionals, improving inbound lead quality without changing the offer price. I also rewrote LinkedIn profiles, bios, and offer descriptions and built a lead-qualification framework to improve pipeline quality.
Across CupShup, Findem, Write2all, and Digi Streaks, I've supported email campaigns, LinkedIn content strategy, B2B marketing, performance tracking, competitor research, keyword research, and on-page SEO.
Experience
Work history, roles, and key accomplishments
Marketing Consultant
Brand Strategy & Audience Analysis
May 2024 - May 2026 (2 years)
Conducted audience and ICP analysis for two clients, developed repositioning strategies, and rewrote LinkedIn profiles and offer descriptions to align with target audience intent.
Management Trainee – Marketing
CupShup
Aug 2023 - Nov 2023 (3 months)
Executed email marketing campaigns, conducted competitor analysis, and developed LinkedIn content strategy maps tracking audience engagement and performance metrics.
Marketing Intern
Findem
Sep 2022 - Oct 2022 (1 month)
Supported B2B marketing campaign execution across digital channels and assisted in tracking campaign performance metrics and engagement data.
Social Media Analyst Intern
Write2all
Dec 2021 - Mar 2022 (3 months)
Created and published social media content informed by platform trend analysis and performance metrics, and conducted market and competitor analysis to identify content opportunities.
Marketing & Business Development Intern
Digi Streaks
Dec 2020 - Jan 2021 (1 month)
Conducted keyword research and on-page content optimisation for website search visibility, and supported brand management and messaging consistency across digital channels.
Education
Degrees, certifications, and relevant coursework
Abdul Kalam Technical University
Master of Business Administration, Marketing and HR
2021 - 2023
Grade: 70%
Pursued an MBA in Marketing and HR, achieving 70%.
Aligarh Muslim University
Post Graduate Diploma, Marketing Management
2020 - 2021
Grade: 80%
Completed a PG Diploma in Marketing Management with 80%.
University of Allahabad
Bachelor of Commerce, Commerce
2017 - 2020
Grade: 68%
Earned a Bachelor of Commerce degree with 68%.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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