Pravakar Das

I’m a results-driven Senior PPC & Performance Marketing Specialist with 10+ years in Google Ads and 17 years of digital marketing experience. I specialize in planning, executing, and optimizing Search, Display, YouTube, Performance Max, and Microsoft Ads—along with 3+ years managing Meta Ad campaigns. My focus is consistently turning campaign data into qualified leads and scalable growth.

I’ve built and improved end-to-end tracking using GA4, Google Tag Manager (GTM), Google Ads Conversion Tracking, Meta Pixel, Enhanced Conversions, and Conversions API (CAPI). I also use Looker Studio to create transparent, automated dashboards that support performance reporting and better client decision-making.

In my recent role, I oversaw and optimized 30+ Google Ads and Meta Ads accounts for international clients, boosting campaign efficiency and ROAS through data-driven optimization. Previously, I lowered Cost per Lead (CPL) by up to 35% and increased Conversion Rate by 40% across multiple client accounts. I’ve also managed monthly budgets exceeding $35,000+ USD and improved paid traffic by 30%, with CTR up to 15% via ad copy optimization and search query analysis.

Alongside PPC, I’ve worked in broader digital marketing and SEO leadership roles, including Digital Marketing Manager and SEO management positions. I bring a performance-first mindset, strong experimentation (A/B testing), and a relentless approach to reducing wasted spend while improving positioning and conversion outcomes.