Pratyush Hedaoo
@pratyushhedaoo
Content strategist specializing in founder thought leadership and personal branding.
What I'm looking for
I am a results-oriented content strategist with over 2.5 years of experience building founder-led thought leadership and authority-driven personal brands across LinkedIn and X. I design narrative frameworks and editorial systems that transform complex expertise into clear market authority.
At SackBerry, I led high-level content strategy and positioning for founders, creating custom content pillars and repeatable systems for 20+ founder-led brands and improving production quality while reducing friction. I use engagement data and audience signals to pivot strategies and drive measurable performance improvements.
As an independent personal branding strategist, I consult with founders, coaches, and creators to conduct deep-dive brand audits, identify positioning gaps, and architect multi-platform strategies across LinkedIn, X, and Instagram. I develop proprietary storytelling frameworks, high-converting content formats, and educational series to scale organic reach.
Earlier, I supported performance marketing and Meta Ads optimization, conducting niche research across hundreds of segments and improving conversion-focused messaging. I combine strategic positioning, editorial planning, and analytics to build scalable content engines for founders and startups.
Experience
Work history, roles, and key accomplishments
Personal Branding Strategist
Independent / Freelance
Apr 2024 - Present (1 year 11 months)
Consult with founders, coaches, and creators to build authority-driven personal brands using bespoke frameworks, multi-platform strategies, and high-converting storytelling formats to drive audience growth.
Content Strategist
SackBerry
Dec 2024 - Jan 2026 (1 year 1 month)
Led content strategy and thought leadership positioning for founders, creating narrative frameworks and editorial systems for 20+ founder-led brands that improved audience resonance and reduced production friction.
Digital Marketing Associate
PixelPlay Media
Oct 2023 - Mar 2024 (5 months)
Executed performance marketing and Meta Ads optimization, conducting niche research across 250+ segments and identifying scaling opportunities through conversion-focused messaging and analysis.
Education
Degrees, certifications, and relevant coursework
Vishwakarma Institute of Information Technology
Bachelor of Technology, Information Technology
2019 - 2023
Completed a Bachelor of Technology in Information Technology from August 2019 to July 2023, focusing on core IT subjects and practical projects.
Availability
Location
Authorized to work in
Job categories
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