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Pratyush HedaooPH
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Pratyush Hedaoo

@pratyushhedaoo

Content strategist specializing in founder thought leadership and personal branding.

India
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What I'm looking for

I am seeking roles where I can lead founder-focused thought leadership and personal branding, work cross-functionally, and use analytics to scale organic growth and content performance.

I am a results-oriented content strategist with over 2.5 years of experience building founder-led thought leadership and authority-driven personal brands across LinkedIn and X. I design narrative frameworks and editorial systems that transform complex expertise into clear market authority.

At SackBerry, I led high-level content strategy and positioning for founders, creating custom content pillars and repeatable systems for 20+ founder-led brands and improving production quality while reducing friction. I use engagement data and audience signals to pivot strategies and drive measurable performance improvements.

As an independent personal branding strategist, I consult with founders, coaches, and creators to conduct deep-dive brand audits, identify positioning gaps, and architect multi-platform strategies across LinkedIn, X, and Instagram. I develop proprietary storytelling frameworks, high-converting content formats, and educational series to scale organic reach.

Earlier, I supported performance marketing and Meta Ads optimization, conducting niche research across hundreds of segments and improving conversion-focused messaging. I combine strategic positioning, editorial planning, and analytics to build scalable content engines for founders and startups.

Experience

Work history, roles, and key accomplishments

IF
Current

Personal Branding Strategist

Independent / Freelance

Apr 2024 - Present (1 year 11 months)

Consult with founders, coaches, and creators to build authority-driven personal brands using bespoke frameworks, multi-platform strategies, and high-converting storytelling formats to drive audience growth.

SA

Content Strategist

SackBerry

Dec 2024 - Jan 2026 (1 year 1 month)

Led content strategy and thought leadership positioning for founders, creating narrative frameworks and editorial systems for 20+ founder-led brands that improved audience resonance and reduced production friction.

Education

Degrees, certifications, and relevant coursework

Vishwakarma Institute of Information Technology logoVT

Vishwakarma Institute of Information Technology

Bachelor of Technology, Information Technology

2019 - 2023

Completed a Bachelor of Technology in Information Technology from August 2019 to July 2023, focusing on core IT subjects and practical projects.

Tech stack

Software and tools used professionally

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