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priyanka rathore

@priyankarathore

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Senior content strategist driving brand growth through integrated campaigns and partnership marketing.

India

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What I'm looking for

I seek a strategic content/brand role where I can lead integrated campaigns, collaborate cross-functionally, drive measurable brand growth, and build partnerships in a growth-oriented, collaborative environment.

I am a senior content strategist with a strong track record in brand and product marketing for digital and SaaS businesses. I craft integrated campaigns, partnership decks, video scripts and multi-format social content that drive awareness and engagement, and I collaborate closely with cross-functional teams to turn insights into high-impact marketing communications.

My experience includes senior roles at SocialPilot and MakeMyTrip & Goibibo where I led thought-leadership content, SEO-optimised copy, award-winning digital campaigns and co-branding initiatives. I blend market research, stakeholder collaboration and hands-on content creation (from emails and landing pages to brand films and LinkedIn founder narratives) to produce measurable brand results.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Strategist

Current

SocialPilot

Feb 2025 - Present (8 months)

Strategised product and brand content for SocialPilot, leading integrated digital and video campaigns, partnership decks, and LinkedIn founder thought-leadership to drive awareness and SaaS integrations.

Content Strategy Brand Marketing Social Media Partnership Marketing Campaign Execution Cross Functional Collaboration

Marketing Consultant

Freelance

Dec 2024 - Feb 2025 (2 months)

Provided marketing communications and brand strategy for multiple clients, producing emails, landing pages, banners, social content, and video to improve engagement and conversion.

Brand Strategy Copywriting Email Marketing Landing Pages Video Content Campaign Planning

Senior Marketing Copywriter

MakeMyTrip & Goibibo

Apr 2022 - Dec 2024 (2 years 8 months)

Conceptualised and executed award-winning creative and integrated campaigns, wrote scripts and SEO-optimised content, and delivered multi-channel copy for CLM, push, email, landing pages, and social.

CLM Moment Marketing Social Media

Editor

CollegeCore Education Pvt Ltd

Aug 2021 - Apr 2022 (8 months)

Edited and proofread content to ensure accuracy and clarity, improved essay structure and provided actionable feedback to writers to enhance content quality.

Editing Proofreading Research Feedback

Content Writer

Career Brick Consultant

Nov 2020 - Apr 2021 (5 months)

Crafted statements of purpose, letters of recommendation, headlines, and varied copy across niches to support student applications and marketing needs.