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Jhinuk Mukherjee

@jhinukmukherjee

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Brand & social media strategist and copywriter, building data-driven campaigns that lift engagement and retention.

India

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What I'm looking for

I’m looking for a role where I can run integrated brand and social campaigns end-to-end, blending data-driven strategy with AI-enabled content. I want to own performance goals for acquisition, engagement, and retention while collaborating closely with creative and marketing teams.

I’m a content marketer and brand strategist with 4+ years of experience driving integrated campaigns across influencer marketing, social media, and digital platforms for legacy and emerging brands. I build brands through data-driven strategies using analytics tools, marketing automation, and AI-enabled content production, improving acquisition, engagement, and retention.

In my recent role as a Senior Brand Marketing Executive, I led Instagram content strategy, boosting engagement from 2% to 4% in 4 months, and delivered performance across push notifications (1.22% CTR) and 650+ WhatsApp ads (8–10% CTR). I’ve also consulted on omnichannel communications, crafted high-impact marketing copy for conversion-focused collaterals, and managed end-to-end influencer campaigns for brands including Hindustan Unilever and others.

Experience

Work history, roles, and key accomplishments

Senior Brand Marketing Executive

LoveLocal

Sep 2025 - Jan 2026 (4 months)

Led Instagram content strategy, increasing engagement from 2% to 4% in 4 months by executing 20+ monthly content pieces. Created social media IPs and conversion copy for push notifications, app banners, and 650+ WhatsApp ads, delivering 1.22% CTR on push and 8–10% CTR on WhatsApp ads, plus 30% Twitter follower growth in a month.

Social Media IPs Copywriting WhatsApp Ads Performance Marketing Marketing Analytics Community Engagement

B2B Social Strategy Consultant

Maino.ai

Apr 2025 - Aug 2025 (4 months)

Built a full-funnel B2B social media strategy for an AI Martech product across LinkedIn and Instagram. Achieved 45% follower growth and 2.7–10% engagement rate, and wrote conversion-driven copy for marketing collateral.

Social Media Strategy Content & Copywriting Full Funnel Marketing Performance Measurement

Brand Strategy Consultant

Kalakaar Global Advertising Agency

Sep 2024 - Apr 2025 (7 months)

Onboarded retainer clients within 2 months, contributing to 25% revenue growth. Built workflows from the ground up, reducing TAT by 20%, and developed omnichannel communications including social media, website content, Meta ads, and pitch decks.

Brand Strategy Social Media Management Content Meta Ads Pitch Decks Workflow Optimization Client Onboarding Revenue Growth

Brand Strategy and Deck Consultant

ARDEX Endura

Jul 2024 - Aug 2024 (1 month)

Conducted an in-depth brand analysis and pitched a strategic marketing deck with an annual plan for the board of directors. Translated insights into actionable direction for marketing planning and execution.

Strategic Marketing Planning Annual Planning Board Level Pitching Communication Strategy

Associate Creative Strategist

Greenroomnow

Jul 2023 - Aug 2024 (1 year 1 month)

Managed end-to-end influencer campaigns for Hindustan Unilever brands (Ponds, Horlicks) and other clients including ITC Classmate, Lenskart, and Himalaya, handling content strategy and script integrations. Executed Lipton #NoFailResolution and TRESemmé festive programming that delivered 5000+ engagement on Day 1.

Influencer Marketing Creative Strategy Content Strategy Campaign Execution Gen Z Targeting Event Marketing

Copy and Content Specialist

R Social

Jan 2023 - Jul 2023 (6 months)

Supported organic growth of newly launched brands, contributing to 8% monthly growth across Instagram accounts. Wrote CTR-focused copy and collaborated on brand strategy for an Edtech platform, helping launch a B2B subscription model.

Copywriting Social Media Content CTR Optimization Brand Strategy Digital Marketing B2B Subscription Go To Market Collaboration

Product Specialist

Byju's

Nov 2021 - Dec 2022 (1 year 1 month)

Tested product-market fit and drove 45% enrollment success while supporting CX retention outcomes. Used customer feedback and retention-focused analysis to improve enrollment performance.

Product Market Fit Customer Experience (CX)Retention Strategy Performance Analysis Funnel Optimization