Pratik Peter Masih

I’m a performance marketing analyst with hands-on programmatic experience running RTB campaigns, operating DSP workflows, and managing publisher networks to optimize for CPA across multi-region markets. At Joveo, I manage 4 client accounts on $40,000 monthly budgets, working directly on bid management, campaign pacing, and down-funnel quality tracking.

I delivered a blended CPA of £9.68 against a £30 target (67% below goal) while scaling internal margins from £65 to £150. My approach blends publisher-partner negotiation, precise bid calibration, and multi-channel execution, including campaign diagnostics using publisher-level traffic audits to reduce CPA spikes (~15%).

I also build automations to speed up research and reporting: I use Python, Google Apps Script, Zapier, and Claude-based workflows to cut manual work and improve turnaround time. For example, I built a Google Sheets + Apps Script tool that auto-emails clients on recommendation updates, reducing status-check follow-ups by ~30% and using Claude with persistent prompt context to cut drafting time by ~50%.

Earlier, I grew pipeline through multi-channel outreach at Alore Pvt. Ltd by setting up LinkedIn automation (Waalaxy), A/B testing email and LinkedIn messaging, and booking 8+ client meetings monthly. Before that, I supported analytics at SAIL by building Tableau dashboards and running correlation analysis to identify the real drivers behind export trends, sharpening my data-driven decision-making instincts.