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Prateek Rawat

@prateekrawat1

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I drive B2B demand generation, pipeline growth, and conversion through paid campaigns.

India

Message

I've driven B2B demand generation and pipeline growth at Emerging Market Solutions through Google Ads, LinkedIn Ads, webinars, email marketing, landing pages, and lead nurturing across the US, APAC, MEA, and Africa. My campaigns increased lead generation by 30%, improved landing-page conversion rates by 18%, and lifted lead-to-opportunity conversion by 15%.

Previously at Info Edge (Naukri.com), I ran digital acquisition campaigns reaching 500,000+ users monthly across LinkedIn, Google, and Meta, delivering 18% higher ROI. At BuyerForesight, I managed ABM and demand-generation campaigns for enterprise accounts that influenced 25–35% of pipeline.

I use GA4, Power BI, attribution analysis, A/B testing, segmentation, automation, and GenAI to improve campaign efficiency, reporting speed, and lead quality. I also bring hands-on sales and marketing operations leadership, including coaching a 20+ member team at iEnergizer.

Experience

Work history, roles, and key accomplishments

Performance Marketing Manager

Emerging Market Solutions

Apr 2025 - Aug 2026 (1 year 4 months)

Planned and executed multi-channel performance marketing campaigns across US, APAC, MEA, and Africa markets, driving a 30% increase in lead generation and pipeline growth. Managed monthly ad budgets of $50,000–$70,000 and optimized funnels through CRO and A/B testing.

Google Ads LinkedIn Ads Meta Ads CRO A B Testing GA4 Power BI Marketing Automation Audience Segmentation Attribution Analysis

Assistant Manager – Digital Marketing

Info Edge (Naukri.com)

Mar 2024 - Apr 2025 (1 year 1 month)

Executed large-scale digital acquisition campaigns reaching 500,000+ users monthly across LinkedIn, Google, and Meta. Managed quarterly budgets exceeding ₹10 lakhs, improving campaign efficiency and delivering 18% higher ROI.

LinkedIn Ads Google Ads Meta Ads Marketing Attribution Performance Analysis Reporting

Demand Generation and Performance Marketing Executive

BuyerForesight

Apr 2023 - Nov 2023 (7 months)

Managed 5+ monthly ABM and demand generation campaigns across India, APAC, and MEA, contributing 25–35% pipeline influence. Managed Google, LinkedIn, and Meta ad campaigns with monthly spends from $10,000 to $50,000.

ABM Demand Generation Google Ads LinkedIn Ads Meta Ads Webinar Marketing Lead Nurturing Audience Segmentation CRM Optimization

Team Leader – Sales & Marketing Operations

iEnergizer

Apr 2020 - Aug 2021 (1 year 4 months)

Led and coached a team of 20+ members, implementing performance monitoring frameworks that raised productivity by 25%. Drove customer acquisition through outbound sales calls and Google Search and Display campaigns.

Team Leadership Outbound Sales Google Search Ads Display Advertising Performance Monitoring Data Driven Decision Making Reporting Dashboards