NK

Open to opportunities

Nivesh Kumar

@niveshkumar

I’m an Area Sales Manager with 10 years leading FMCG general trade growth, distribution, and BTL-driven market expansion.

What I'm looking for

I’m actively seeking opportunities in e-commerce, FMCG, and the automobile sector to leverage my sales leadership and strategic marketing skills, driving business growth and market expansion through strong distribution and channel execution.

I’m an Area Sales Manager with 10 years of experience overseeing teams and distributors to grow FMCG general trade business. I lead distribution and channel management while executing BTL activities to enhance brand awareness and launch consumer schemes.

I manage cigarette and candy product lines, driving a monthly turnover of ₹35-40 crores. I focus on stock management, forecasting SKUs, and strengthening both primary and secondary sales through numeric and weighted distribution.

I’ve managed large field teams, including 5 assistant managers, 25 team leaders, and 150 salesmen, along with 34 distributors across 33 towns. I plan schemes and maintain hygiene in my territory while augmenting sales through activities across the state.

Previously, I served as an Area Business Manager and led mobile division sell in & sell out, business development at low throughput outlets, and BTL-led market share improvement. I also built customer development performance by managing primary/secondary sales, key customers, NPD launches, and competition tracking.

Experience

Work history, roles, and key accomplishments

GP

Current

Area Sales Manager

Current

Godfrey Phillips

Dec 2023 - Present (2 years 8 months)

Managing cigarette and candy business (GPI and Marlboro) with monthly turnover of ₹35–40 crore and overseeing primary and secondary sales. Leads team management, distributor coverage, stock management/forecasting, and scheme planning to improve numeric and weighted distribution.

Primary Sales distribution management Numeric Weighted Distribution Stock Management Forecasting Team Management Distributor Management

SI

Area Business Manager

Dec 2021 - Dec 2023 (2 years)

Worked as Area Business Manager handling a sales team and managing mobile division sell-in and sell-out. Focused on business development, increasing market share at low-throughput outlets, maintaining area hygiene, and running BTL activities to drive brand and offer engagement.

Business Development Market Share Growth Team Management Sell In Sell Out

CP

Customer Development Executive

Colgate Palmolive

Jun 2018 - Dec 2021 (3 years 6 months)

Handled a territory business of approx. ₹18 crore per annum with a team of 25–28 people, managing primary and secondary sales. Managed MT stores to ensure 50% SOS, handled key customers, supported NPD launches, monitored competition, and managed stockist claims and territory hygiene.

Primary Sales Key Account Management Territory Management Team Management Multi Store Management SOS (Share Of Shelf)NPD Stockist Claims Stockist Claim Settlement

NL

Sales Officer

Nestle India Ltd.

Oct 2014 - May 2018 (3 years 7 months)

Managed primary and secondary sales with a team of 9–10 salesmen, maintaining higher SOS at outlets. Controlled product damage/expiry, ensured right outlets with the right schemes, handled stockist claims and quarterly payouts, and worked to cover untapped areas with the sales team.

Primary Sales SOS (Share Of Shelf)Scheme Management Stockist Claims Territory Coverage

Education

Degrees, certifications, and relevant coursework

IP

Indira Global Business School, Pune

MBA/PGDM

Completed an MBA/PGDM at Indira Global Business School in 2013.

SR

St. Xavier's College, Ranchi

B.Sc

Completed a B.Sc at St. Xavier's College in 2011.

Tech stack

Software and tools used professionally

Numeric

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