Open to opportunities

Gaurav Tyagi

@gauravtyagi2

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Senior Sales Officer with 20+ years driving FMCG sales, distribution growth, and profitable brand visibility.

India

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What I'm looking for

I’m looking for a role where I can own sales, distribution, and GTM execution for FMCG brands—leading teams, driving primary/secondary targets, and building profitable growth through visibility, strong distributor relationships, and structured reporting.

I’m a sales leader with 20+ years of practical experience in strategic planning, sales & marketing, business development, and channel & distribution management in FMCG organizations. I’m an out-of-the-box thinker who understands product dynamics and stays focused on top-line targets (volume and revenue) with profitability in mind.

In my current role as Senior Sales Officer at SUNDROP BRANDS LTD, I manage primary and secondary sales, new product launches, and new market setup. I build GTM and sales/distribution/marketing strategies, deliver coverage and penetration, and lead execution of visibility norms across retailers and wholesalers while managing inventories, FIFO, and stock availability.

Previously, I led distributor teams at FERRERO INDIA PVT LTD and managed trade execution, route planning, DB claims, and retail audits as an Area Sales Manager at D S GROUP. I’ve also run an entrepreneurial venture building channel-partner networks for market penetration, and I train teams in sales fundamentals, marketing, and team management—always with an emphasis on building brands through distribution and visibility.

Experience

Work history, roles, and key accomplishments

Senior Sales Officer

Sundrop Brands Ltd

Feb 2025 - Apr 2026 (1 year 2 months)

Managed primary and secondary sales, including new product launches and new market setup, while setting up sales/distribution and GTM strategies. Led sales team reporting, trade scheme execution, outlet/distributor expansion, and inventory availability including FIFO and freshness.

Primary Sales New Product Launch Sales Team Management Sales Reporting Trade Schemes GTM Strategy Visibility Execution Claim Management

Senior Sales Officer

Ferrero India Pvt Ltd

May 2022 - Jan 2025 (2 years 8 months)

Handled distributors at different scales and coached sales officers to execute joint business plans for sustainable distributor sales capability. Managed primary and secondary sales, product display and availability, monitored competitor activity, and tracked the effectiveness of secondary schemes.

Distributor Management Sales Coaching Sales Planning Primary Sales Secondary Schemes Display Availability Management

Area Sales Manager

D S Group

Apr 2021 - Jan 2022 (9 months)

Trained sales teams on the job and supported distributor stock and FIFO supply practices with POP materials. Oversaw trade activities (branding, merchandising, visibility), route planning, DB claims and timely deliveries/payments, and performed sales tracking and retail audits for multi-brand outlets.

POP Material Execution Trade Activities (Branding Merchandising Visibility)Route Planning Retail Audits

Entrepreneurial Venture

Abhi Enterprises Ltd

May 2016 - Mar 2021 (4 years 10 months)

Analyzed marketing trends and competitor activity to provide inputs for product enhancement and sales/marketing strategy. Built and managed a network of channel partners to deepen market penetration and maintain distribution availability through partner and client relationship management.

Channel Partner Management Negotiation Product Enhancement Inputs Client Relationship Management

Area Executive

ITC Ltd

Jun 2011 - May 2016 (4 years 11 months)

Managed primary and secondary sales targets, supported new product launch distribution (NPD/EPD), and monitored inventory and sales promotion activities in the assigned territory. Provided field training (Sales Call, Botree Software, PDA usage) and reviewed sales team performance using sales analysis and ECO/bill cuts to drive corrective actions.

New Product Launch (NPD EPD) Distribution Sales Promotions Sales Training Botree Software PDA Usage