Pramod Saini

I’m a results-driven Marketing & Business Development professional with PGDM (Marketing) training and internship experience across market research, consumer insights, and B2B sales execution. I enjoy turning data into action—using segmentation, GTM thinking, and CRM-driven follow-ups to improve conversions and performance.

At Jeena & Company (Freight Forwarding), I conducted market research and industry mapping of 700+ MSMEs across Delhi NCR to support consumer behavior insights and segmentation. I applied STP and AIDA frameworks to refine buyer personas and strengthened CRM-driven follow-up conversions by 30%, while building marketing collaterals, email templates, and scripts to improve engagement.

My work blends analytics and creative go-to-market strategy: I track KPIs in Zoho CRM and Excel dashboards, support weekly performance reporting, and identify high-potential verticals like pharma and textile for GTM expansion. Beyond internships, I’ve developed segmentation, digital marketing strategy (SEO/SEM/content), and sustainable fashion GTM concepts, and I bring strong stakeholder engagement, leadership, and problem-solving habits to every initiative.