praise wwnation

I’m a dedicated Marketing Associate with 2+ years of experience driving user adoption through Product Marketing and Content Creation. I focus on translating complex value propositions into clear, conversion-ready narratives in fast-paced environments.

I lead scalable B2B Marketing and go-to-market (GTM) strategies to drive user adoption, including translating clinical workflows and product capabilities into user-facing messaging that supports student enrollment. I manage paid acquisition campaigns using HubSpot and Data Analytics to monitor performance and optimize marketing ROI.

I also strengthen conversion and activation by executing conversion-focused messaging across digital channels aligned to revenue goals and supporting Sales Enablement. Cross-functionally, I design automated follow-up sequences in Customer.io to increase lead activation.

Earlier, I worked as a Sales Development Representative, supporting growth from under 1,000 users to 3,000+ users through targeted B2B marketing and acquisition strategies. I’ve also monitored campaign conversion messaging—generating over ₦9M in revenue within 30 days—and delivered data-driven outreach and sales pipeline support.