Isaac Olu-Amos

I'm a brand and go-to-market strategist. I build growth around why customers actually buy: interviewing won deals and reviewing call recordings to pull out the trigger, the deadline, and the alternatives that were considered, then rebuilding positioning, messaging, and acquisition around that buying situation.

At Paradigm, a 7-figure venture studio, I directed brand strategy, positioning, and messaging across 50+ SaaS brands and led the design, product, and marketing teams that launched them. I managed and developed a 3-person marketing team, sourced and closed 12 client accounts, and co-led the studio's founder community DareToShift from 1,800 to 2,800 members across 440+ events.

Through ProductizePro, my own demand practice, I've served 20 clients and generated $18K+ in revenue. I built a signal-based outbound system on $100/month of tooling that sourced 1,100+ ICP-matched prospects in 30 days and reached a 36% reply rate on a 551-lead campaign. For a K–12 EdTech SaaS client, positioning, content, and email nurture produced 151 downloads, 36 MQLs, 11 SQLs, and a closed customer; per client follow-up, organic search became their strongest acquisition channel 12+ months after the engagement ended. I build custom Gumloop agents for research, enrichment, content, and sequencing so campaigns run at volume without headcount.

I'm currently Fractional Head of Marketing at Tapbloom, an early-stage AI-marketing SaaS, as founding marketing hire: brand, positioning, GTM strategy, and a 90-day pre-launch plan ahead of its design-partner pilot. I work remotely from Lagos with US-based teams.