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Oyewole AdebayoOA
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Oyewole Adebayo

@oyewoleadebayo

B2B Demand Generation Specialist driving enterprise pipeline growth for HealthTech and Biopharma.

Nigeria
Message

What I'm looking for

I seek remote, full-time roles where I can scale enterprise pipeline, lead ABM/outbound programs, and grow into a Full Stack Digital Marketer.

I am a proactive B2B Demand Generation Specialist and SDR with four years' experience delivering marketing-qualified leads across Healthcare IT and Biopharma. I focus on engaging enterprise clients, health systems, CROs, and CDMOs using data-driven outbound strategies.

In freelance roles I researched and built lead pipelines targeting US and EU enterprise decision-makers, planned and executed outbound and ABM campaigns, and improved email deliverability and open rates by 35% through verification tools and domain warm-up strategies.

I led a high-impact campaign for the 2025 JPM Conference that booked 20+ meetings with CROs and CDMOs, resulting in six deals closed with five retained. I also developed targeted cold email copy and segmentation strategies that improved targeting precision by 40% and achieved response rates of 8–12%.

I am experienced with sales engagement platforms, deliverability tooling, data enrichment, and remote-first collaboration, and I am pursuing growth toward becoming a Full Stack Digital Marketer in the Biopharma and HealthTech space.

Experience

Work history, roles, and key accomplishments

BI
Current

B2B Lead Generation Specialist

BioLeads

Jan 2023 - Present (2 years 11 months)

Built lead pipelines and executed outbound campaigns for healthtech and biopharma targeting US/EU enterprise decision-makers; booked 20+ JPM meetings driving 6 closed deals and 5 retained clients. Improved email deliverability and open rates by 35% through verification and domain warm-up strategies.

242Colours Megastore  logoCM

Content Strategist & Media Growth lead

242Colours Megastore

Nov 2024 - Mar 2025 (4 months)

- Owned full content strategy for a clothing brand; grew TikTok from 200 → 2,000+ followers in 3 months with organic content only.
- Designed and executed a value-based, story-driven content system focused on family connection, emotions, and lifestyle identity.
- Created hooks, scripts, story formats, that boosted page retention and walk-in store traffic.

CR

Email Marketing Specialist

CrowdTamers

Jan 2022 - Dec 2023 (1 year 11 months)

Developed outbound email strategies and copy for startups and enterprise buyers, built segmented lists that improved targeting precision by 40% and achieved 8–12% response rates. Implemented tracking systems in Airtable and Google Sheets to optimize campaign performance.

Education

Degrees, certifications, and relevant coursework

Rome Business School logoRS

Rome Business School

Master of Business Administration, Digital Marketing & Business Transformation

Completed an MBA focused on Digital Marketing and Business Transformation with emphasis on digital strategies and transformation projects.

FI

Federal Polytechnic Ilaro

Higher National Diploma, Mechanical Engineering

Completed a Higher National Diploma in Mechanical Engineering covering core mechanical engineering principles and applied technical skills.

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Oyewole Adebayo - B2B Lead Generation Specialist - BioLeads | Himalayas