Open to opportunities

Olatoyosi Ayoola

@olatoyosiayoola

Message

Senior marketing professional driving lifecycle growth, retention, and measurable acquisition.

Nigeria

Message

What I'm looking for

I’m looking to help teams build full-funnel, lifecycle-led marketing that acquires and retains high-value customers. I want a role where I can own automation and analytics, collaborate cross-functionally, and deliver measurable, profit-driving growth.

I’m a marketing professional with over five years of experience focused on product and customer lifecycle marketing. I help businesses acquire and retain loyal, high-value customers through full-funnel strategy, measurable performance, and continuous optimization.

In my recent work, I’ve developed lifecycle marketing strategies that improved reactivation and upsell conversion rates by 15–25% month-over-month using segmentation, behavioural triggers, and automated campaign sequences. I also lead end-to-end digital execution across email, push notifications, and in-app messaging, achieving strong conversion rates within industry benchmarks.

I bring strong cross-functional collaboration and analytics discipline to every campaign—partnering with Product, Credit, Design, Sales, and Customer Success to keep messaging consistent across the customer journey. From social media growth and SEO/content strategy to reporting with analytics tools, my approach is always data-informed, customer-centered, and built to drive profit and measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Specialist

Current

Freelance

Oct 2025 - Present (10 months)

Help small businesses gain visibility with Meta and Google ads. Develop full-funnel digital marketing strategies using paid media, content marketing, and audience targeting, generating 10–25 qualified leads per client per month and improving business performance by 20% month-over-month.

Digital Marketing Paid Advertising Meta Google Content Marketing Audience Targeting Full Funnel Marketing

Senior Marketing Associate

Branch International

Apr 2025 - Apr 2026 (1 year)

Developed and executed lifecycle marketing strategies that improved reactivation and upsell conversion rates by 15–25% month-over-month. Managed end-to-end digital campaigns across email, push notifications, and in-app messaging and led social media/content planning aligned to customer behavior and seasonal campaigns.

Lifecycle Marketing Retention Strategy Marketing Automation Email Marketing Social Media Management Audience Segmentation Cross Functional Collaboration Campaign Planning

Marketing Associate

Branch International

Oct 2023 - Mar 2025 (1 year 5 months)

Designed and executed multi-channel digital marketing strategies across email, social media, paid advertising, and content. Built lifecycle marketing campaigns using customer data and CRM tools to personalize outreach and improve retention by 10% month-over-month, including a 30% increase in social follower engagement.

Digital Marketing Email Marketing Paid Advertising Social Media Management Lifecycle Marketing Lead Nurturing CRM Audience Segmentation Brand Management

Content Writer

Songplates

Apr 2021 - May 2022 (1 year 1 month)

Developed and published SEO-optimized content to boost brand awareness and generate a 70% increase in leads. Managed social media platforms and led influencer marketing initiatives, driving 100% growth in online presence and a 25% increase in brand awareness.

Social Media Management Influencer Marketing Brand Management Content Publishing Lead Generation