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Pragyan Purohit

@pragyanpurohit

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Senior digital marketing executive blending SEO, content strategy and analytics to drive measurable growth.

India

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What I'm looking for

I seek roles where I can lead SEO and content strategy, use analytics and generative AI to drive growth, mentor teams, and work in collaborative, data-driven environments.

I am a senior digital marketing professional with over 4 years of experience across digital marketing, media analytics, and public relations. I specialize in SEO, content marketing, and social media strategy, having driven a 40%+ increase in organic traffic and a 3X boost in audience engagement while delivering data-driven campaigns for clients across pharma, cleanroom technology, automotive, logistics, and cultural events.

My background includes media analytics roles supporting global clients like Toyota and Volkswagen, hands-on PR campaign management, and creative execution using design and generative AI tools. I combine storytelling, analytics, and technology to craft integrated campaigns, mentor junior analysts, and produce measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Marketing Executive

Current

Rayshen Environmental Pvt. Ltd.

Apr 2025 - Present (8 months)

Spearheaded SEO and content marketing, increasing organic traffic by 40%+ and improved audience engagement 3X across social channels through creative campaigns and video content.

SEO Content Marketing WordPress Google Search Console Meta Ads Google Ads Adobe Premiere Pro Graphic Design Generative AI

Media Analyst

Wipro Ltd.

Mar 2022 - Oct 2024 (2 years 7 months)

Performed media analytics and market research for automotive clients (Toyota, Volkswagen), delivering insights that improved campaign efficiency by ~25% and led client engagement for Canadian operations.

Market Research Google Analytics SEO Reporting Competitor Analysis Stakeholder Engagement Data Visualization Mentoring

Public Relations Executive

JB Associates

Jul 2021 - Jan 2022 (6 months)

Developed and executed PR campaigns for clients in shipping, logistics and cultural events, securing national and regional media coverage and increasing digital engagement for the Kalinga Literary Festival.

Public Relations Media Relations Event Management Crisis Communications Stakeholder Management Content Writing

Public Relations Intern

Anhad Films

Nov 2020 - Dec 2020 (1 month)

Supported media outreach, social media and website content, producing short-form content and blog drafts that increased engagement across Twitter and LinkedIn.

Social Media Management Content Writing Short Form Content Research Content