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NIRANJAN CHAKRAVARTHY

@niranjanchakravarthy

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Versatile Digital Marketing and SEO Specialist with 9+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my digital marketing expertise to drive impactful campaigns and contribute to a dynamic team.

I am a versatile Digital Marketing and SEO Professional with over 9 years of experience, including 2.5 years focused on digital strategy execution, SEO/SEM campaigns, and content optimization. My expertise lies in enhancing online visibility and driving targeted web traffic through effective organic tactics and paid advertising on platforms like Google Ads, Facebook, and Instagram.

Throughout my career, I have successfully managed live projects and key client portfolios, collaborating with cross-functional teams to deliver results aligned with business objectives. I hold an Executive Post Graduate Certification in Digital Marketing and Analytics from IIT Roorkee, which has further deepened my understanding of data-driven campaigns and analytics. I am adept at conducting in-depth keyword research, competitor benchmarking, and developing content that resonates with diverse audiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Executive

Current

V2 Holdings Housing Development Pvt Ltd

Jul 2024 - Present (1 year)

Managed and executed SEO strategies, including keyword research, on-page and off-page optimisation to drive organic traffic. Oversaw Google Ads and social media campaigns on platforms like Facebook and Instagram, optimizing ads for performance and ROI.

SEO Google Ads Social Media Marketing Content Strategy Performance Marketing Lead Generation Canva Microsoft Office Suite

Digital Marketing Executive

ATZ Properties

Apr 2023 - Apr 2024 (1 year)

Managed end-to-end social media activities, including daily organic posts, creative design using Canva, and monthly analytics reporting. Implemented SEO strategies, focusing on backlinks and on-page optimisation to improve organic rankings.

Social Media Management SEO Google Ads Meta Ads Content Development Canva Analytics

Digital Marketing Executive

Digi Infiniti

Sep 2022 - Feb 2023 (5 months)

Created comprehensive digital marketing plans, leveraging Google Analytics and Search Console for data-backed decisions. Conducted keyword research, competitor audits, and link-building strategies to enhance organic search visibility.

Google Analytics Google Search Console Keyword Research Competitive Audits Link Building Social Media Strategy SEO Reporting Content Creation

Inbound Tele Sales / Sales Executive

Satish Real Estate

Apr 2021 - Dec 2021 (8 months)

Developed and executed sales strategies, analyzed sales data, and updated marketing approaches to drive growth. Managed client acquisition and business development, offering tailored portfolio solutions based on risk and liquidity.

Sales Strategies Sales Data Analysis Business Development Customer Relationship Management Coordination

Inbound Tele sales / Sales Executive & Marketing

V2 Holdings Housing Development Pvt. Ltd.

Apr 2019 - Mar 2021 (1 year 11 months)

Sales Strategies Sales Data Analysis Business Development Customer Relationship Management Coordination

Back-end Executive (Bank Risk Management Services)

Tigris Associates

Dec 2015 - Oct 2018 (2 years 10 months)

Managed client acquisition and business development, offering tailored portfolio solutions based on risk and liquidity. Coordinated with operations and support teams to ensure timely delivery and meet customer requirements.

Business Development Coordination Data Management Financial Services

Junior Merchandiser

Shell Apparels

Aug 2013 - Sep 2014 (1 year 1 month)

Interacted with buyers and clients to understand their needs, provide solutions, and foster long-term relationships. Coordinated with operations and support teams to ensure timely delivery and meet customer requirements.

Merchandising Client Relations Supply Chain Coordination Delivery Quality Control Inventory Management

Nominated Quality Auditor

Creative International Pvt. Ltd.

Jun 2010 - Jul 2013 (3 years 1 month)

Quality Control Process Improvement Compliance Data Analysis Reporting Team Collaboration Manufacturing Processes

Education

Degrees, certifications, and relevant coursework

IIT Roorkee

Executive Post Graduate Certification, Digital Marketing and Analytics

2023 -

Completed an Executive Post Graduate Certification in Digital Marketing and Analytics from IIT Roorkee, deepening expertise in digital marketing and data analytics. Focused on creating data-driven campaigns, conducting in-depth keyword research, and competitor benchmarking.

Digital Kora Institute

Certification (A+), Digital Marketing

2022 - 2022

Obtained a Digital Marketing Certification (A+) from Digital Kora Institute. This certification enhanced skills in various aspects of digital marketing.

Dream Zone

Course, Graphic Designing

2012 - 2012

Completed a Graphic Designing Course at Dream Zone. This course developed skills in visual content creation and design principles.

St. Aloysius International University

Bachelor of Commerce, Commerce

2012 - 2015

Pursued a Bachelor of Commerce degree at St. Aloysius International University. This program provided a foundational understanding of business and commerce principles.