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Prafull Panday

@prafullpanday

Product manager optimizing B2C subscription funnels to boost conversion, retention, and revenue through data-driven experiments.

India

Message

What I'm looking for

I seek a product role owning funnel optimization and retention, using data-driven experiments and cross-functional leadership to scale conversion and lifetime value in e-commerce or subscription businesses.

I am a product manager with 3+ years of experience focused on B2C apps and ecommerce, currently owning funnel optimization and retention at a 200K+ user subscription app. I lead lifecycle and funnel strategy to improve activation and repeat purchase behavior.

I have driven measurable outcomes: launched a Shopify rollout across 20+ countries with PayPal and multi-currency support, reduced install-to-signup drop-off from 27% to 7%, increased Prime renewals by 24% with WhatsApp recharge flows, and lifted prepaid order volume by 20% through checkout and CRO redesigns.

I write PRDs, run A/B tests and sprint cycles, and build SQL dashboards to monitor funnel health and cohort performance. I use tools including Shopify, Interakt, AiSensy, VWO, Hotjar, Jira, Figma, Notion, ChatGPT and SendGrid to deliver experiments and integrations end-to-end.

I bring a user-centered, data-driven approach and cross-functional leadership to fast-moving teams, prioritizing rapid learning and measurable growth. I’m motivated to scale conversion and retention programs that drive sustainable revenue and customer lifetime value.

Experience

Work history, roles, and key accomplishments

Current

Product Manager, Funnels & Retention

Current

Doodhvale Farms

Jan 2025 - Present (8 months)

Led funnel and retention strategy for a 200K+ user B2C subscription app, reducing install-to-signup drop from 27% to 7% and increasing reactivation by 28% and repeat orders by 15%.

A B Testing WhatsApp Automation SQL Sprint Planning Cohort Analysis

Associate Product Manager

&CIRCUS

Jul 2022 - Jan 2025 (2 years 6 months)

Led Shopify rebuild and global rollout across 20+ countries, cutting integration effort by 40% and lifting prepaid order volume by 20%; redesigned cart-to-checkout journey and ran A/B tests to improve cart-to-checkout begins by 18%.

Shopify A B Testing VWO Hotjar Conversion Rate Optimization SQL Project Management

Product Intern

Sapientury

Feb 2022 - May 2022 (3 months)

Redesigned onboarding flows to increase user engagement by 30% and reduced course drop-off by 15% through Hotjar-based UX improvements.

Onboarding UX Research Hotjar A B Testing User Engagement Analytics Figma

Strategy Consultant

One Consulting Group

Jul 2021 - Dec 2021 (5 months)

Delivered the first 100 users for two pre-seed clients via referral and GTM strategies and achieved 40% growth in new user acquisition within six weeks.

GTM Strategy User Acquisition Referral Programs Growth Hacking Analytics Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Institute of Engineering and Technology, Lucknow

Master of Computer Applications, Computer Applications

2019 - 2022

Activities and societies: National Winner – Smart India Hackathon (Won Rs.1L prize); Top 1% – AICTE Innovation Contest (33,000+ entries); Auroras Music Club – Core Team, Organizer

Master of Computer Applications (2019–2022) with national recognition as Smart India Hackathon winner and top 1% placement in the AICTE Innovation Contest.