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krishna prasanna

@krishnaprasanna

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Senior Product Manager — Growth & Funnel Optimisation | B2B SaaS | eCommerce | Remote-First | Open to Global Roles

India

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What I'm looking for

Senior Growth PM seeking remote-first roles in B2B SaaS, eCommerce, or Insurtech. Focused on funnel optimisation, activation, retention, and experimentation. 8+ years of experience, remote with US teams since 2021. Open to UK/EU/US companies with a genuine async-first culture and IST-compatible overlap.

Senior Product Manager with 8+ years of experience building and scaling products across B2B SaaS, eCommerce, and Insurance - with a consistent focus on funnel optimisation, activation, and retention. Built a 0→1 B2B2C platform end-to-end as sole PM, and drove a 25% checkout conversion improvement at FTD, a high-volume US eCommerce business. Experienced in working remotely with US-based teams since 2021, with a practical AI-assisted product workflow spanning PRD generation, research synthesis, and rapid prototyping. Targeting growth-focused PM roles at remote-first SaaS companies.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Owner

Current

Tribute Technology

Apr 2025 - Present (1 year 1 month)

Sole PM on a 0→1 B2B2C platform connecting funeral homes and families. Owned activation metric end-to-end, defined PRDs, and led product from concept to beta in under 12 months. Running controlled beta ahead of Q2/Q3 2026 go-live. Fully remote with a US-based team.

0 To 1 Product Delivery SaaS Activation Onboarding Customer Experience Applied Behavioral Analysis

Senior Product Owner - Growth

FTD LLC

Nov 2021 - Apr 2025 (3 years 5 months)

Owned checkout conversion as a core KPI, redesigning the end-to-end checkout flow to increase conversion by 25% and drive peak-season revenue growth. Reduced cart abandonment by 12% using FullStory session analysis and built a coupon/discount loyalty retention system; added Apple Pay to increase transaction volume by 20%.

Conversion Rate Optimization Fullstory A B Experimentation Optimizely Mobile Payments

Deputy Manager - Product

HDFC Life

Feb 2021 - Oct 2021 (8 months)

Worked on CEO-office digital transformation initiatives across the insurance distribution ecosystem, building an API-driven onboarding platform that reduced policy issuance time by 60% and increased partner activation by 40%. Improved retention by 12% via recurring premium payment innovation and developed dashboards to monitor conversion and revenue leakage across the distribution funnel.

Product Strategy Funnel Analytics Retention Digital Transformation Dashboarding Stakeholder Management

Business Analyst - Product Systems

ICICI Lombard

Mar 2016 - Jun 2019 (3 years 3 months)

Digitized the claims platform across 5,000+ hospitals, reducing manual effort by 25%, and improved turnaround time by 2 days through workflow automation. Built analytics to detect fraud and support operational decision-making.

Workflow Automation Fraud Detection Data Driven Decision Making SQL (Intermediate)

Education

Degrees, certifications, and relevant coursework

SDA Bocconi School of Management

MBA, International Business

2019 - 2021

Grade: 85%

Activities and societies: Merit-based scholarship recipient. Absorbed into HDFC Life as a full-time employee from Feb 2021, before program completion. International semester completed at SDA Bocconi's main campus in Milan, remaining program at SDA Bocconi Asia Center, Mumbai

Institute of Insurance and Risk Management (IIRM)

PG Programme (PG-PRGI), Risk & General Insurance

2015 - 2016

Completed a PG programme in Risk & General Insurance covering Insurance Law, Health Insurance, Underwriting & Claims Management, Motor Insurance, and Re-insurance (2015–2016).