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Prafful Kandra

@praffulkandra

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Business Analyst | CRM, Funnel & Marketing Analytics | Revenue Operations

India

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What I'm looking for

I’m looking for business analysis, marketing analytics, CRM/funnel insights, or revenue operations roles where I can use my marketing background, Excel, SQL, Tableau/Power BI, and stakeholder experience to identify lead-quality issues, funnel gaps, CRM/data gaps, reporting inconsistencies, and process improvement opportunities.

I bring 6 years of experience across agency and in-house marketing environments, with hands-on work across campaign execution, performance analysis, lifecycle journeys, audience understanding, reporting, and cross-functional coordination.

I’m focused on roles across business analysis, CRM analysis, marketing analytics, funnel reporting, revenue operations, and stakeholder-ready insights.

My work sits at the intersection of marketing, data, and business operations: identifying funnel gaps, lead-quality issues, CRM/data inconsistencies, re-engagement opportunities, and process improvement areas.

At upGrad, I worked across EdTech lifecycle campaigns, MQL quality, nurture flows, campaign performance, and stakeholder reporting. Earlier, at Schbang and Social Beat, I worked across messaging, campaign execution, performance inputs, and communication across funnel stages and customer touchpoints.

Core strengths include Excel, SQL fundamentals, CRM/funnel analysis, campaign reporting, requirements gathering, stakeholder communication, process mapping, and turning messy business data into clear recommendations.

Experience

Work history, roles, and key accomplishments

Business Analyst

Target

Feb 2025 - May 2025 (3 months)

Supported campaign delivery for a Fortune 500 marketing function by standardising BRD/FRD templates, coordinating briefs across creative, media, and production teams, tracking dependencies, and reducing rework through clearer documentation and stakeholder alignment.

Business Analysis Requirements Gathering Stakeholder Management Process Mapping Business Requirements Document (BRD)Functional Design Document (FRD)UAT UAT coordination Adobe Workfront

Business Analyst

Rezolve.ai

Sep 2024 - Nov 2024 (2 months)

Defined requirements for AI-powered employee support workflows, wrote user stories and acceptance criteria, and supported backlog alignment between business stakeholders, product, and engineering teams during sprint-based delivery.

Business Analysis Epics And User Stories Acceptance Criteria Agile Jira Confluence Product Requirements Stakeholder Management

Business Analyst

upGrad

May 2023 - Aug 2024 (1 year 3 months)

Worked across EdTech lifecycle campaigns, MQL quality, nurture flows, campaign performance, CRM hygiene, stakeholder reporting, and dashboarding. Used campaign and funnel insights to identify lead-quality gaps, improve sales handoff, and support ₹1.6 Cr+ revenue impact.

Email Marketing CRM Marketing Analytics Reporting Excel SQL Tableau Stakeholder Management Lifecycle Marketing Data Analysis

Business Analyst

Social Beat

Oct 2021 - May 2023 (1 year 7 months)

Managed campaign execution and performance analysis across concurrent digital accounts. Worked with Meta/Google Ads inputs, CTR, CPC, audience behaviour, creative learnings, and stakeholder coordination to improve targeting, messaging, campaign quality, and ROI.

Campaign Management Marketing Analytics Reporting Meta Ads Google Ads Performance Analysis Stakeholder Management Data Analysis Excel Funnel Analysis

Business Analyst

Schbang Digital Solutions

Feb 2021 - Sep 2021 (7 months)

Translated campaign requirements into structured briefs, workflows, timelines, and task breakdowns across design, copy, media, and client teams. Maintained trackers, surfaced dependencies, and supported smoother execution across concurrent digital campaigns.

Campaign Management Stakeholder Management Requirements Gathering Process Mapping Project Coordination Workflow Management Creative Strategy Excel Reporting

Jr. Analyst(Social Media)

ODigMa Consultancy Solutions Limited

Nov 2019 - Feb 2021 (1 year 3 months)

Converted client campaign briefs into task lists, delivery workflows, documentation, and performance trackers. Coordinated with creative and account teams to support digital asset delivery, reporting continuity, and data-informed campaign evaluation.

Campaign Management Project Coordination Documentation Reporting Excel Stakeholder Relations Workflow Management Performance Tracking