Simran Bhutoria

I’m a Business and Marketing Analyst with 5+ years of experience driving data-backed decisions across consulting and startup environments. I translate complex data into actionable insights that improve revenue outcomes, operational efficiency, and cross-functional alignment.

In recent roles, I spearheaded reporting automation and dashboard creation to streamline lead tracking and campaign effectiveness across CRM systems. I also leveraged competitor and market analysis using Tableau & SPSS, improving revenue by 5%, and worked with marketing and sales to increase forecast accuracy by 10%.

Earlier, I strengthened data integrity and performance—optimizing Salesforce databases to reduce discrepancies by 25% and improving database performance by 50% through SQL query optimization. I’ve also delivered measurable growth through lead generation optimization (+25% qualified call setups), ROI-focused segmentation work (+20% ROI), and campaign performance improvements like a 30% increase in qualified lead responses using Apollo.io and HubSpot.