PRADEEP K Rajput

I’m a results-driven performance marketing manager with 9+ years of expertise in patient acquisition, healthcare lead generation, and multi-channel digital strategy. Currently, I lead digital marketing for Dermapuritys, driving high-quality consultation leads across Google Ads and Meta Ads through full-funnel paid media. I’ve managed ₹40 lakh+ monthly budgets, optimized ROAS, and delivered measurable growth—peaking at 6.4x ROAS with a 35% CPA reduction and a 40% CTR improvement.

I focus on turning data into action: I track and improve CPL, CPA, ROAS, CTR, CVR, CAC, and LTV using GA4, GTM, and CRM dashboards. I build A/B testing roadmaps for creatives, landing pages, audiences, bidding strategies, and ad formats, then implement conversion optimization to maximize consultation bookings. I also deploy GA4, GTM, and offline conversion measurement frameworks for accurate ROI reporting.

Earlier, I led end-to-end digital strategy for premium D2C brands as a Performance Marketing Manager, managing $120K+ monthly ad budgets across Meta, Google, and programmatic platforms. In a key case study for Wearthree.com, I scaled ROAS from 2.0 to 6.4 within 8 months through a structural campaign rebuild and creative optimization, while reducing CPA by 35% and improving CTR by 40%. My approach stays consistent: sharp targeting, disciplined experimentation, and budget reallocation grounded in analytics.