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HARDIK SAVALIA

@hardiksavalia

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Performance Marketing Specialist with 5+ years scaling Meta/Google Ads and lead-generation funnels.

India

Message

What I'm looking for

I’m looking to scale high-performing paid acquisition for growth-focused teams—optimizing ROAS/CPA, improving conversion funnels, and ensuring clean measurement (Pixel/CAPI + event tracking) with fast experimentation and clear reporting.

I’m a results-driven Performance Marketing Specialist with 5+ years of experience managing Meta Ads and Google Ads customer acquisition campaigns, consistently scaling performance for Australian businesses. I specialize in conversion funnel optimization—linking audience research, creative testing, landing page improvements, and attribution—to drive measurable growth across Healthcare, Luxury Hospitality, Renewable Energy, Home Services, and Lead Generation.

I’ve managed monthly budgets exceeding $1.5M while improving ROAS, reducing CPA, and increasing lead quality. Highlights I’m proud of include delivering average ROAS of 3X, reducing Cost Per Acquisition (CPA) by up to 60%, and increasing conversion rates by over 190% through advanced segmentation and optimization. I also build confidence in measurement by implementing Meta Pixel, Conversion API (CAPI), Google Tag Manager, event tracking, and automated reporting dashboards, so stakeholders can act on accurate performance insights.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing Executive

Quintessentially

Executed performance marketing campaigns for luxury hospitality and premium service brands, using targeted Meta advertising and remarketing to drive direct booking inquiries. Built high-value audience targeting campaigns and managed combined monthly ad spend exceeding $1.5M.

Meta Ads Remarketing Audience Targeting Performance Marketing Lead Generation Direct Bookings

Senior Digital Marketing Executive

Himalaya Cancer Hospital

Managed patient acquisition campaigns using Meta Ads for healthcare providers, optimizing conversion-focused funnels while maintaining platform advertising compliance. Achieved 3X average ROAS, reduced CPA by up to 60%, and increased conversion rates by over 190%.

Meta Ads Patient Acquisition Lead Generation Conversion Funnels Advertising Compliance Audience Segmentation Creative Testing ROAS Conversion Rate Optimization

Campaign Lead

Platinum Electrical Company

Led freelance campaign work for service inquiries, restructuring campaigns and applying advanced targeting to reduce cost per lead. Increased weekly service inquiries and improved lead quality through audience optimization and conversion funnel refinement.

Campaign Restructuring Lead Generation Audience Optimizer Conversion Funnels

Digital Marketing Executive

Eiffel Energy

Managed customer acquisition marketing for renewable energy businesses, including Meta Ads, Google Ads, Google Business Profile, SEO, and social media marketing. Generated solar installation leads and improved organic website traffic by 190%, while running email marketing campaigns with open rates above 80%.

Meta Ads Google Ads Google Business Profile SEO Social Media Marketing Email Marketing Customer Acquisition

Senior Digital Marketing Executive

SK Energy

Developed full-funnel customer acquisition strategies and designed lead generation campaigns to deliver consistent qualified leads. Implemented Meta Pixel and Conversion API for event tracking, built automated reporting dashboards, and improved campaign performance through stakeholder collaboration, competitor analysis, keyword research, and conversion funnel optimization.

Meta Ads Lead Generation META Pixels Conversion API (CAPI)Event Tracking Dashboards Competitor Analysis Keyword Research Funnel Optimization Social Media Marketing

Campaign Lead

Milford Jets

Managed Meta Ads campaigns for a private charter business, generating 500+ qualified leads per month. Reduced cost per lead by 70% via landing page optimization and audience refinement, and improved lead quality score by 90% using advanced audience segmentation.

Meta Ads Lead Generation Landing Page Optimization Audience Refinement Lead Scoring Audience Segmentation