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Piyush Behare

@piyushbehare

Marketing and brand leader at MIT WPU and Vishwaraj Hospital, shaping university-wide communications and patient outreach campaigns.

India

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At MIT World Peace University (MIT WPU), I served as the central brand custodian, reviewing external communications and leading university-wide branding and communications strategy. I introduced structured review and approval processes to improve quality control and turnaround timelines.

At Vishwaraj Hospital, I planned patient outreach and health-awareness campaigns across digital and on-ground channels. I managed social media, SEO, and paid media initiatives, and used GA4 to inform campaign optimization.

Earlier, at IMAEC Medntek Limited, I owned branding, marketing, and promotional strategy for medical devices and healthcare products across domestic and international markets. My experience also spans higher education, manufacturing, and FinTech, including integrated marketing, lead generation, events, and product positioning.

Experience

Work history, roles, and key accomplishments

Manager – Branding & Communications

MIT World Peace University & Vishwaraj Hospital

Feb 2025 - Aug 2026 (1 year 6 months)

Serves as central brand custodian for MIT WPU, reviewing and approving external communications, and leads university-wide branding strategy. Manages admissions outreach, internal communications, and patient outreach campaigns for Vishwaraj Hospital.

Brand Strategy Brand Governance Integrated Marketing Communications Digital Marketing Social Media SEO Paid Media Meta Ads Google Ads Google Analytics 4 Marketing Automation HubSpot Stakeholder Management Vendor Management Event Marketing Print Collateral Internal Communications

Marketing Manager

Atreya Innovations Pvt. Ltd.

Sep 2023 - Oct 2024 (1 year 1 month)

Designed and executed integrated marketing strategies spanning digital, print, and on-ground activities. Managed SEO, PPC, and social media campaigns, and coordinated with internal teams and external agencies.

Integrated Marketing Digital Marketing SEO PPC Social Media Market Research Competitive Analysis Vendor Management Campaign Management Print Marketing Event Marketing

Senior Marketing Manager

IMAEC Medntek Limited

Apr 2021 - Sep 2023 (2 years 5 months)

Owned branding, marketing, and promotional strategy for medical devices and healthcare products across domestic and international markets. Led brand development, planned CMEs and trade fairs, and managed digital marketing initiatives.

Brand Strategy Product Marketing Medical Devices Healthcare Marketing International Marketing Digital Marketing SEO SMM Email Marketing Event Marketing Trade Shows Sales Alignment Channel Marketing

Executive – Marketing

STARCKE Abrasives GmbH & Co.

Sep 2019 - Apr 2021 (1 year 7 months)

Supported marketing operations for industrial and manufacturing products, ensuring alignment with global brand standards. Managed development of marketing collateral and coordinated with senior leadership and vendors.

Marketing Operations Brand Standards Marketing Collateral Brochures catalog Website Content Digital Creative Competitive Analysis Market Analysis Trade Shows Vendor Management

Founding Member

Digital Beard Enterprises

Apr 2019 - Sep 2019 (5 months)

Supported the establishment of a marketing consultancy by contributing to strategy, positioning, and early execution. Assisted in setting up branding, service offerings, and go-to-market strategy.

Marketing Strategy Branding Go To Market Strategy Campaign Planning Budgeting Market Research Competitive Analysis Coordination

Head – Sales & Marketing

Exuberant Systems Pvt. Ltd. (DealsOfLoan FinTech Group)

Aug 2017 - Mar 2019 (1 year 7 months)

Led end-to-end sales and marketing operations, driving brand presence and demand generation. Owned sales and marketing strategy including branding, communication, and lead generation.

Sales Management Marketing Management Branding Lead Generation Digital Presence Corporate Communications Event Planning Client Meetings Pricing Strategy Growth Strategy

Analyst – Digital Marketing

Digital Xpressions Inc.

Jan 2017 - Jun 2017 (5 months)

Executed SEO, content marketing, and social media initiatives. Managed website optimization and performance tracking, and supported lead generation and digital branding efforts.

SEO Content Marketing Social Media Website Optimization Performance Monitoring Lead Generation Digital Branding

Executive – Marketing

Nocturnal Softwares Pvt. Ltd.

Jan 2016 - Jan 2017 (1 year)

Supported branding, campaign execution, and on-ground marketing initiatives. Assisted in coordination of events, promotions, and vendor activities, and contributed to budgeting and reporting.

Branding Campaign Execution On Ground Marketing Event Coordination Vendor Management Budgeting Reporting