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Medha Agarwal

@medhaagarwal

Marketing leader at Educational Initiatives who built Ei Shiksha’s marketing function and helped secure a ₹22 crore partnership renewal.

India

Message

At Educational Initiatives, I built Ei Shiksha’s marketing and communications function from scratch and defined its positioning for government, CSR, philanthropic and research audiences. I now lead marketing across Ei Shiksha and the wider Ei organisation, managing an annual budget of approximately ₹2 crore.

I led Ei’s 25th-anniversary positioning and flagship event, which secured a long-pursued meeting with a state government and helped turn around a strained strategic partnership, contributing to its ₹22 crore renewal. I also repositioned Ei Dialogues as a discovery-led thought leadership platform; Season 6 delivered 3.8× higher total views than Season 5.

As Co-Founder of Wealthup, I built the brand from 0 to 1 and owned the marketing function. Campaigns drove a 50% increase in inbound leads, while using funnel data to improve website conversion from 9% to 28%.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager – Marketing & Communications

Current

Educational Initiatives

Dec 2023 - Present (2 years 11 months)

Built Ei Shiksha's marketing and communications function from scratch, defining brand positioning and strategy for government, CSR, and philanthropic audiences. Manages a ₹2 crore budget and leads a team of direct reports and freelancers.

Brand Strategy Marketing Communications Budget Management Team Leadership Thought Leadership Sales Enablement Content Strategy PR Events Digital Marketing

Co-Founder

Wealthup

Jan 2020 - Dec 2023 (3 years 11 months)

Built Wealthup's brand from 0 to 1, defining positioning, proposition, and go-to-market strategy. Managed marketing budget and executed multi-channel campaigns, driving a 50% increase in inbound leads.

Brand Building Go To Market Strategy Digital Marketing Content Marketing Social Media Google Tag Manager Microsoft Clarity Conversion Rate Optimization

Senior Program Director

Educational Initiatives

Jan 2017 - Dec 2020 (3 years 11 months)

Led a comprehensive rebranding initiative, redefining narrative and visual identity, resulting in higher inquiries and enrolments. Built and led a 50-member cross-functional team, achieving 95% customer NPS.

Rebranding Brand Management Team Leadership Video Content Marketing Strategy Customer Experience (NPS)

Deputy Manager

Ashoka University

Jan 2016 - Dec 2017 (1 year 11 months)

Built the Centre for Entrepreneurship's digital brand presence, launching social media channels and organic campaigns that drove a 60% increase in programme participation. Led roadshows and co-authored a Harvard Business Review case study.

Digital Marketing Social Media Event Management Roadshows Case Study Writing

Program Manager

I Can. India Pvt. Ltd.

Jan 2014 - Dec 2016 (2 years 11 months)

Designed and delivered 15+ simulation-based learning programmes, engaging 300+ student participants per conference. Led campus outreach and marketing across 25+ schools and colleges.

Program Management Simulation Based Learning Campus Outreach Marketing Partnerships

VP Internship Programs

AIESEC India

Jan 2012 - Dec 2014 (2 years 11 months)

Led national-level internship programmes, contributing to outbound exchange initiatives and early talent mobility. Coordinated with international chapters and partners across multiple countries.

Program Management International Coordination Talent Mobility Partnerships